Cognitive processing of persuasive messages: the concept of peripheral routes of persuasion through visual cues of celebrity endorsements in advertisements by Adzharuddin, Nor Azura

“…The purpose of this paper is to examine the cognitive processing of persuasive messages through the concept of peripheral routes of persuasion from Elaboration Likelihood Model (ELM) using celebrity endorsements as visual cues in advertisements. …”
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Relevance judgment of argument quality and online review adoption during information search in e-commerce review platform by Che Lah, Nur Syadhila, Che Hussin, Ab. Razak, A. Jalil, Norazira, Subri, Nor Fatiha

“…This study purposely aims to develop a model to understand consumer adoption of online reviews based on dynamics relevance judgment of argument quality in e-Commerce review platform. Elaboration Likelihood Model (ELM) is used in developing the research model to find the potential effects of consumer relevance judgment from information retrieval perspective, which include perceived informative and affective relevance. …”

Influencing Factors of Continuous Use of Web-Based Diagnosis and Treatment by Patients With Diabetes: Model Development and Data Analysis by Ju, Chunhua, Zhang, Shuangzhu

“…ObjectiveThe objective of our study was to investigate the influencing factors of patients’ continuous use of web-based diagnosis and treatment based on the elaboration likelihood model and on trust theory in the face of a decline in physiological conditions and the lack of convenient long-term professional guidance. …”
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Attitudes Toward Health Care Virtual Communities of Practice: Survey Among Health Care Workers by Yada, Nicole, Head, Milena

“…BackgroundVirtual communities of practice (VCoPs) have been shown to be an effective means for knowledge and research uptake, but little is known about why health care workers choose to use them. The elaboration likelihood model (ELM) is a theoretical model of persuasion that distinguishes between different routes of information processing that influence attitude formation and change. …”
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Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention by Moses, Ibrahim Oyewole, Hasan, Hamisah, Ahmad, Abdul Mua'ti @ Zamri, Tamam, Ezhar

“…They will be exposed to hijab advertisements and later will be required to answer a set of questionnaires. The Elaboration likelihood model that was developed by Richard E. …”
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Influence of e-WOM engagement on consumer purchase intention in social commerce by Yusuf, Ali Sahabi, Che Hussin, Ab. Razak, Busalim, Abdelsalam H.

“…Design/methodology/approach: This study used elaboration likelihood model, theory of reasoned action and social support theory to investigate the influence of eWOM engagement on consumers’ purchase intention in s-commerce. …”

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention by Moses, Ibrahim Oyewole

“…The use of elaboration likelihood model did not only provide a clearer insight at the phenomenon discussed, it also made conceptualization of the constructs founded on theory and the operationalization of measurable variables within the study. …”
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"I buy green products, do you...?" the moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry by Jaini, Azila, Quoquab, Farzana, Mohammad, Jihad, Hussin, Nazimah

“…Design/methodology/approach: This study used value-belief-norm (VBN) theory and elaboration likelihood model as a theoretical basis. By using judgmental sampling techniques, a total of 318 usable responses were gathered through online survey. …”

Partisan differences in the effects of economic evidence and local data on legislator engagement with dissemination materials about behavioral health: a dissemination trial by Jonathan Purtle, Katherine L. Nelson, Luwam Gebrekristos, Félice Lê-Scherban, Sarah E. Gollust

“…Informed by the elaboration likelihood model of persuasive communication and Brownson’s Model of Dissemination Research, we tested the hypothesis that inclusion of economic evidence and local data would increase legislator engagement with dissemination materials about evidence-supported policies related to ACEs and behavioral health. …”
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Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia by Loh, Yin Xia

“…This study examined online persuasion through website design by using the Elaboration Likelihood Model (ELM) and Persuasive System Design (PSD). …”
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Validation of persuasive messages for the promotion of physical activity among people with coronary heart disease Validación de mensajes persuasivos para promoción de actividad fís... by Roberto Della Rosa Mendez, Roberta Cunha Matheus Rodrigues, Thaís Moreira Spana, Marília Estevam Cornélio, Maria Cecília Bueno Jayme Gallani, Amalia Raquel Pérez-Nebra

“…The messages were constructed based in the Elaboration Likelihood Model and were submitted to content validation. …”
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Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients by Ali, Azhani

“…The framework for this study was constructed based on the Elaboration Likelihood Model (ELM) which suggested that, persuasive messages were processed through two routes; the central route and the peripheral route, which differ, based on consumer’s level of involvement. …”
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How Can Customer Experience on CDJ Be Shaped?: Can Rose Be Tamed? by Sang mi Lee, Sang man Han

“…In this article, based on Elaborated Likelihood Model (ELM) theory, customer experience consists of the emotional or cognitive experience. …”
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Clearness qualitative comparative analysis of the spread of TikTok health science knowledge popularization accounts by Yu Tian, Shuaishuai Liu, Desheng Zhang

“…It employs the “content–context” and the elaboration likelihood models as the theoretical framework. A qualitative comparative analysis is used to explore the factors affecting the popularity of this type of account mechanism. …”
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