Showing 1 - 9 results of 9 for search '"Everett Rogers"', query time: 0.07s Refine Results
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    Adoption and Adaptation of Communication Audit in Corporate Communications by Mona Gupta

    Published 2020-10-01
    “…Corporate communication managers were interviewed and the data was analyzed based on the adoption theory of Everett Rogers’s Theory of Diffusion of Innovation. By analyzing the persuasive and decision making factors for adopting a communication audit, and finding out a list of adapted tools used in the department, there is a clear indication of the need for adoption of communication audit in the corporate communication department. …”
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    Article
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    Adoption of online databases in public libraries : an Australian case study by Williamson, Kirsty, Wright, Steven, Burstein, Frada, Schauder, Don

    Published 2021
    “…The grounded nature of the method enabled the discovery of key issues that were not always related to the quality of the databases themselves. Since Everett Rogers’ famous analysis of the diffusion of innovations appeared to have explanatory value in this context, his theory was used to illuminate the findings. …”
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    Journal Article
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    The art of Cherry-Picking in the utopian-dystopian world of numbers : a study on the use of web analytics among the online news media in Singapore by Siti Rahil Dollah

    Published 2019
    “…This dissertation aims to understand how the online news media in Singapore use web analytics and the challenges they face in the more restrictive media environment of an Asian semi-democratic political system. Guided by Everett Rogers’ (1962, 2003) diffusion of innovations theory, which emphasizes communication and the interaction of values in the adoption of technological breakthroughs, it investigates how newsrooms negotiate and navigate their way through an environment where values cultivated by the social system have a tendency to become central despite the complex dynamics of forces shaping the use of web analytics in journalism. …”
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    Thesis
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    In-NOvation in protected and touristic territories by Isabelle Falardeau

    Published 2023-01-01
    “…Touristic and protected mountain territories are not “on the fringes” of innovation, rather, their characteristics (rugged relief, relative eccentricity, exceptional character) make them the breeding ground for a distinction between (social) in-NOvation and the leitmotif of innovation “at any cost” (Everett Rogers, 1963 in Godin & Vinck, 2017). Considering recurring or acute issues, this study contributes to the scientific study of innovation, which is imbued with the prevailing pro-innovation bias (Boutroy et al., 2015; Godin & Vinck, 2017). …”
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    Article
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    Complexity of adoption and diffusion of ecological sanitation technology: a review of literature by Celestin Banamwana, David Musoke, Theoneste Ntakirutimana, Esther Buregyeya, John Ssempebwa, Gakenia W. Maina, Nazarius M. Tumwesigye

    Published 2022-11-01
    “…Of these, only 34 studies were analyzed and grouped according to the complexity of the diffusion of ecological sanitation technology using the five stages of innovation diffusion conceptual model identified by Everett Rogers namely: knowledge, persuasion, decision, implementation, and confirmation. …”
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    Article
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    The role of islamic institutions in the adoption of reduce, reuse, and recycle (3r) practices among Muslim communities in Malaysia. by Idris, N.

    Published 2012
    “…The framework for this research is based on the adaptation of theoretical frameworks: “The adoption of innovation of organisational process framework” developed by Everett Rogers (2005). The article is mainly based on a qualitative study. …”
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    Conference or Workshop Item
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