Creación de branding para la marca Eddie Jimenez Bow ties en la ciudad de Xalapa, 2016 by Dayana Padilla Vásquez, Edson Adair Jiménez Hernández

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The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness by Riané C. Dalziel, Kirsty-Lee Sharp

Subjects: “…fashion marketing…”
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THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER by Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes

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Patterns of co-evolution: analyzing fashion brand and sewing contractor company dynamics by Ki Yong Kwon

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Brand loyalty and fashion marketing: a case study of Romanian youth by M. Simionescu, W. Strielkowski

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Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik by Bárbara Castillo-Abdul, Mónica Bonilla-del-Río, Estela Núñez-Barriopedro

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See Now, Buy Now Model: A Passport to Fashion Brand Equity by Amélia Maria Pinto da Cunha Brandão, Pedro Dourado, Luis Palma Martos

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Analyzing local fashion communities/SME`s from Ethiopia and Ukraine and devising solutions for sustainable businesses. by Karan Khuarana, Kateryna Ryabchykova

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Twenty-First Century Male Elegance Amongst Elegantly-Dressing Polish Males and Self-Declared “Dandies” by Maciejewski Grzegorz, Lesznik Dawid

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Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea by Miqueli Michetti

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RESEARCH OF THE TRANSFORMATION OF CONSUMER BEHAVIOR IN THE FASHION MARKET by S.V. Zinchenko, E.M. Bijanova, A.D. Khusainova

Subjects: “…fashion market…”

Fashion counterfeit in Russia: modern trends by A. V. Salnikova

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