Forcing "Good" and the Legitimation of Informal Power. Philanthrocapitalism and Artistic Nationalism among the Indian Business Elites by Tereza Kuldova

“…However, following the global financial crisis of 2008, magazines like Forbes India began aggressively pushing the idea of the generous and caring Indian business elites, a “force of good”; annual events such as the Forbes sponsored Philanthropy Awards and art and fashion galas for a good cause became popular and the notion of philanthrocapitalism was embraced by the elite. …”
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