L’innovazione conservatrice. Fininvest, Milan club e Forza Italia by Nicola Porro

“…In the transition from a Party oriented political paradigm to an emerging entrepreneurial and communication-centred paradigm (Forza Italia), spectacular sport assumes a paramount importance as social metaphor, criterion of legitimacy, syntax of “new political discourse” and organizational model. …”
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L’innovazione conservatrice. Fininvest, Milan club e Forza Italia (1995) by Nicola Porro

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Nueva república, viejos enemigos. El discurso anticomunista de Forza Italia en la Segunda República (1994-2004) by Jorge del Palacio Martín

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Les Journaux en public d’Enrico Deaglio by Claudio Milanesi

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Dal partito dei media alla corporation multimediale by Mauro Calise

“…Media also proved determinant to the rise of a new party, Forza Italia, which quickly filled the vacuum opened by the breakdown of the First Republic’s party system by winning the March 1994 elections.In the second part I shall analyze the most innovative traits of Forza Italia, for which I shall propose the classification of media party as most of its message and power structure is media based and related. …”
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The rhetoric of reform revealed (or: If you bite the ballot it might bite back) by Gambetta, D, Warner, S

“…The article then explores the role played by the electoral reform in the unexpected electoral success of the Polo della Libertà, the emergence of Forza Italia, and the ability of Berlusconi to strike a compromise with two such different parties as La Lega and the AN.…”

The Case of the Suvignano Estate: A Story of Mafia, Anti-Mafia and Politics by Graziana Corica, Vittorio Mete

“…The second is against local political actors: the traditional (Forza Italia) and the new (Salvini-Lega) centre-right, as well as the emerging 5 Stars Movement. …”
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THE PHENOMENON OF SILVIO BERLUSCONI by A. Y. Kovaleva

“…In 1994 he launched "Forza, Italia", a political party that within the span of a couple of months would become one of the biggest in Italy. …”
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