Analysis of customer experience in a Singapore SME : a business case of Sulpa Office Supplies Pte Ltd. by Ngeng, Shu Wen., Tan, Jian Yuan., Tok, Ying Wei.

“…To differentiate one supplier from another, additional dimensions are required within the proposition: some use price and contract terms - and the smart ones use customer experience (CE) (Hollyoake, 2009). This case paper demonstrates the use of CE constructs to understand, analyze and propose strategies in a Singapore SME. …”
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