Translating the ‘Other’ for the Western World for more than a decade: Incredible India! campaigns by Eleonora Federici

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Da incredibile a credibile: strategie nazionali di promozione turistica in India by Maria Angelillo

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NATIONAL BRANDING IN INDIA: STRATEGIES AND CAMPAIGNS by Anait Tonyan

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Assessing global perceptions of India: Policy implications drawn from foreign tourism narratives by Rahul Pratap Singh Kaurav, Snigdha Kainthola, Ruturaj Baber, Pinaz Tiwari

“…This study scrutinizes India’s growing appeal as a tourist destination, accentuated by government initiatives and innovative tourism policies like the e-visa program, Incredible India Campaign 2.0 and digital advancements in the travel sector. …”
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Branding Mauritius - Is it something that we need? by Kasean, Hemant, Gungaphul, Mridula

“…However, there are some good examples of countries which have successfully branded themselves to create and convey a vivid image of themselves are: "Incredible India" and "Truly Asia" for Malaysia – capturing the essence of these countries. …”
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