Identity and Nation in Coca Cola’s Thanda Narratives in India by Rakesh Tripathi

“…To meet this challenge, Coca-Cola launched a series of television commercials in Hindi, the national language of the country, featuring its brand ambassador, Aamir Khan, a popular Indian actor. Considered to be one of the most creative and popular advertisement campaigns of its times, the commercials specifically aimed to create a favorable narrative for Coca-Cola in the minds of Indian consumers. …”
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From the Small Screen to the Big Screen: The Super8's Distribution of Sandokan TV series by Nicole Braida

“…The film is Sandokan, an Italian miniseries from 1976 directed by Sergio Sollima and starring the Indian actor Kabir Bedi as the exotic protagonist of Salgari’s famous adventure. …”
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Exploring the Popularity and Acceptability of Indian and South Korean Films among Chinese Audiences: A Survey-Based Analysis by Muhammad Yaqoub, Zhang Jingwu, Wang Haizhou

“…Additionally, the study revealed that the thematic content and narrative structures of these films offer learning opportunities for the Chinese film industry. Notably, Indian actor Aamir Khan and South Korean director Bong Joon-ho emerged as particularly popular figures among Chinese audiences. …”
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Responsible innovation goes south: critique, othering, and a commitment to care by Poonam Pandey

“…Consequently, the critique of R(R)I by Indian actors resulted in re-framing it as ‘business-as-usual.’ …”
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