Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing by Aura Elena Amironesei

Subjects: “…influencer marketing…”
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Conceptualising Influencer Marketing by Diederich BAKKER

Subjects: “…influencer marketing…”
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INFLUENCER MARKETING – PERSUASION OF THE FOLLOWERS by Ketrin SZIKSZAI-NÉMETH

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Influencer marketing: current trends and prospects by K. A. Arzhanova, G. V. Dovzhik, V. N. Dovzhik

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CONSUMER DECISION MAKING IN INFLUENCER MARKETING by SZIKSZAI-NÉMETH Ketrin, NAGY Adrián Szilárd

Subjects: “…Decision making; Advertising; Influencer marketing; Personal branding…”
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State of the Art: Authenticity and Influencer Marketing by Sahli Afef

Subjects: “…Influencer Marketing, Authenticity, Influencers, Brands, Buying Behavior…”
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Efficient Communication through Influencer Marketing by Nikola Vangelov

“…Various examples are analyzed on how influencer marketing presents opportunities for evolution in communication.…”
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THE SPECIFICS OF PROMOTING PRODUCTS WITH INFLUENCER – MARKETING by V. Z. Budozhapova, S. R. Danilova, S. P. Azarova

“…In this article we will consider one of the most effective methods of expanding the customer base, namely influencer – marketing. Over the past few years, this technique has taken a leading position among marketers. …”
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Influencer Marketing : Building Brand Communities And Engagement / by Yesiloglu, Sevil, editor 635952, Costello, Joyce, editor 635953

“…"This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. …”

Nüfuz Pazarlamasında (Influencer Marketing) Mesaj Stratejileri by Gül Şener, Aysel Aktaş

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The Impact of Interpersonal Relationships on Micro-influencer Marketing by Liu Zhenyi

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Influencer Marketing as a Modern Phenomenon in Reputation Management by Josef Vodak, Lucia Cakanova, Miroslav Pekar, Martin Novysedlak

Subjects: “…influencer marketing…”
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The Impact of Influencer Marketing on the Decision-Making Process of Generation Z by Nadanyiova Margareta, Sujanska Lucia

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Influencer Marketing Affect Consumer Purchase Decisions On Cimory Product by Lukman Norhakim Panji Mandiri, Jamhari Jamhari, Dwidjono Hadi Darwanto

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Impacto del bienestar psicológico frente al influencer marketing. by Cindy Carolina Romero Guerrero, Paula Ximena Feliciano Castillo, Natalia Lara Lara, Karen Dayana Piñeros Vargas, María Camila Alvarado Fernández, Leonardo Ortegón Cortazar

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Influencer Marketing on YouTube: A Qualitative Analysis With MAXQDA by Özlem Karaman

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Consumers’ Gendered Responses to Influencer Marketing: A Research Synthesis by Nicoleta Elena Apostol

Subjects: “…Influencer marketing…”
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Social media influencer marketing: Science mapping of the present and future trends by Muhammad Ashraf, Fauzi, Zuraina, Ali, Siti Zanariah, Satari, Puteri Azlian, Megat Ramli, Omer, Mazen M.

“…Social media influencer marketing is one of the most effective approaches to presenting a brand and offering value to consumers via social media. …”
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Identifying the Determining Components of Value of Influencer Marketing for Businesses with Content Analysis by Morteza Movaghar, Zahra Kazemi Saraskanrood

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ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks by Tai Huynh, Hien D. Nguyen, Ivan Zelinka, Kha V. Nguyen, Vuong T. Pham, Suong N. Hoang

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