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INTERNATIONAL MARKETING : ANALYSIS AND STRATEGY /
Published 1997“…International Marketing: Analysis and Strategypresents broad and deep coverage of international business topics. …”
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INTERNATIONAL MARKETING : Analysis and Strategy /
Published 1997“…The Third Edition of International Marketing has been written for the purpose of educating future managers to meet international challenges. …”
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Individual Consequences of Internal Marketing
Published 2015-07-01Subjects: “…internal marketing…”
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International Marketing. Theory and Practice
Published 2012-06-01“…Thus, marketing activity goes beyond geographical and political borders, serving markets everywhere. International marketing appears when an opportunity to make profit by satisfying the needs of consumers or potential consumers of the product in other countries is identified…”
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Firm behaviour in international markets
Published 2012“…This thesis consists of three essays on fi…rm behaviour in international markets. Abstracts can be found at the beginning of their respective chapters. …”
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