Analyzing Social Media Strategy in Korean Music Industries by Ni Wayan Liana Mega Putri, Dianiangriani Dilia

“…According to reports, Korea has 1,000 active entertainment agencies in addition to the "big three" record labels and agencies: SM Entertainment, YG Entertainment, and JYP Entertainment. In this instance, we talk about the K-pop phenomenon's global appeal and how social media has contributed to the genre's recent boom. …”
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