Role of Television in Making Polio-Free India by SANTOSH K. GAUTAM

“…It was also revealed that the level of participation of people in polio eradication was very high, i.e.,  96 percent respondents reported that they went to the polio booth after watching the polio advertisement on television which was advocated by celebrities like Amitabh Bachchan, Shahrukh Khan, Jaya Bachchan, Sachin Tendulkar, Aishwarya Rai and many more. …”
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