Development of branding concept and philosophy in establishing Malaysian fashion designers at the global market by Abd Karim, Khairulazlan, Shaari, Nazlina

“…The problem of the research is the lack of new Malaysian brands in the global market besides the few designers (Jimmy Choo and Zang Toi) who are already aging. The objective of the study is to produce a guideline or module that can be used by local fashion designers in preparing and developing their brands to the potential of establishing themselves in the international fashion scene. …”
Get full text

Development Of Branding Concept And Philosophy In Establishing Malaysian Fashion Designers At The Global Market by Abd Karim, Khairulazlan, Shaari, Nazlina

“…The problem of the research is the lack of new Malaysian brands in the global market besides the few designers (Jimmy Choo and Zang Toi) who are already aging. The objective of the study is to produce a guideline or module that can be used by local fashion designers in preparing and developing their brands to the potential of establishing themselves in the international fashion scene. …”
Get full text