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    A comparative analysis of language and typography between two Chinese enclaves in Singapore for nostalgic design trends by Yam, Angeline Min-Yee, Tom, Kristina Marie, Ng, Bee Chin

    Published 2024
    “…Signages of businesses in Bukit Pasoh have been noted to retain original typography found on the shophouses as a homage to the site’s ethnic heritage, while Joo Chiat Road signages are mostly stripped of all its original typography, recreating a contemporary form of nostalgia appreciation that pays homage to Singapore’s nostalgia visual communication landscape instead. …”
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    Conference Paper