Journal of marketing research [electronic journal]

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The determinants of salesperson performance : / a meta-analysis by Churchill, Gilbert A.

“…Journal of marketing research.22 : 103-118 ; 1985…”

Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing by de Bellis, Emanuel, Hildebrand, Christian, Ito, Kenichi, Herrmann, Andreas, Schmitt, Bernd

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Harbingers of Failure by Anderson, Eric, Lin, Song, Simester, Duncan, Tucker, Catherine Elizabeth

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(De)marketing to Manage Consumer Quality Inferences by Zhang, Juanjuan, Miklos-Thal, Jeanine

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Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception by Anderson, Eric T., Simester, Duncan

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Social Networks, Personalized Advertising, and Privacy Controls by Tucker, Catherine Elizabeth

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The impact of death-related media information on consumer value orientation and scope sensitivity by Jiang, Yuwei, Huang, Tak Zhongqiang, Huang, Irene Xun

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Advertising Bans and the Substitutability of Online and Offline Advertising by Goldfarb, Avi, Tucker, Catherine Elizabeth

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Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs by Anderson, Eric T., Simester, Duncan

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Tweeting as a Marketing Tool: A Field Experiment in the TV Industry by Gong, Shiyang, Zhang, Juanjuan, Zhao, Ping, Jiang, Xuping

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The Surprising Breadth of Harbingers of Failure by Simester, Duncan, Tucker, Catherine Elizabeth, Yang, Clair

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How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet by Anderson, Eric T., Fong, Nathan Minsheng, Simester, Duncan, Tucker, Catherine Elizabeth

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Paying with money or effort: Pricing when customers anticipate hassle by Lambrecht, Anja, Tucker, Catherine Elizabeth

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Intercompetitor licensing and product innovation by Jiang, Baojun, Shi, Hongyan

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When Does Retargeting Work? Information Specificity in Online Advertising by Lambrecht, Anja, Tucker, Catherine Elizabeth

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Unstructured Direct Elicitation of Decision Rules by Ding, Min, Hauser, John R., Dong, Songting, Dzyabura, Daria, Yang, Zhilin, Su, Chenting, Gaskin, Steven

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Securities trading of concepts (STOC) by Dahan, Ely, Kim, Adlar J., Lo, Andrew W., Poggio, Tomaso A., Chan, Nicholas

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Academic business research: Impact on academics versus impact on practice. by Vivek Astvansh, Ethan Fridmanski

“…American Economic Review leads the 56 journals, with Journal of Marketing Research and California Management Review as close followers. …”
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Assessing the Role of Social Participation in the Development of Rural Areas: Case Study: Rural Areas of Fereydunshahr by Ahmad Hajarian, Hamid Barghi

“…Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, vol. 18, pp.- Malhotra, A. (2003) Conceptualizing and Measuring Womans Empowerment As A Variable in International Development . …”
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