The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive by Loan Pham Thi Be, Dinh Tran Dinh, Ha Le Thi Khanh, Thao Dinh Thi Phuong, Thao Le Nguyen Phuong

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Indigenous conflict management practices in Ethiopia: a systematic literature review by Robson Mekonnin Shiferaw, Kenenisa Lemi Debela

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Modelling household’s intentions to adopt hybrid power system in Ghana by Eric Koranteng, Francis Kwesi Bondinuba, Gylbet Camynta-Baezie

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022) by Hussein Gibreel Musa, Indah Fatmawati, Nuryakin Nuryakin, M. Suyanto

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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities by Marcus Goncalves, Yiwei Hu, Irene Aliagas, Luis Manuel Cerdá

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A bibliometric investigation into the intellectual milieu of research on consumer socialization of children by Nehajoan Panackal, Adya Sharma, Sonica Rautela

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Artificial intelligence in marketing: exploring current and future trends by Ebtisam Labib

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Leadership practices and job involvement: does workplace spirituality moderate the relationship? by Sam Kris Hilton, Albert Puni, Eric Yeboah

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana by Evans kofi Bediako, Eric Gonu, Paul Mensah Agyei, Richard Kofi Opoku

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Issues and challenges of implementing e-governance in developing countries: a comprehensive analysis of civil service models by Shuaib M. Abdulnabi

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Strengthening the concordance between entrepreneurship orientation with indigenous cultural values by Victoria Dauletova, Adil S. Al-Busaidi, Ibtisam Al-Wahaibi, Salim O. Al-Khaldi

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Enhancing satisfaction and word of mouth of young mobile banking users through system quality and individual performance by Duong Luu Thi Thuy, Uyen Nguyen Thi, Quyen Vo Hanh, Nguyet Nguyen Thi My

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Does workplace ostracismce lead to counterproductive work behavior in healthcare employees: the role of transactional and relational psychological contract breach by Muhammad Rizwan Sabir, Muhammad Bilal Majid, Muhammad Zia Aslam, Abdul Rehman, Sumaira Rehman

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The mediating role of entrepreneurial orientation: the impact of entrepreneurship education and patriarchal culture on entrepreneurial intention among Indonesian university student... by Saidun Hutasuhut, Reza Aditia, Thamrin

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Drivers of innovation capabilities among MSMEs in Saudi Arabia by Yusuf Opeyemi Akinwale, Mashael Abdulaziz Alshraim

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Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia by Mukhammad Kholid Mawardi, Mohammad Iqbal, Endang Siti Astuti, Rizal Alfisyahr, Andi Mappatompo

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Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk by Ronaldo Yolanda Putra, Rakotoarisoa Maminiaina Heritiana Sedera, Rakotoarisoa Maminirina Fenitra

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Unveiling the glass ceiling phenomenon and mitigating strategies through organizational justice: a conceptual paper by Keiko Sweetie Watanabe, Abdul Hamid Kwarteng

Subjects: “…Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom…”
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Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry by Jeskhael Este Sutanto, Eric Harianto, Denpharanto Agung Krisprimandoyo

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Online social enterprise customer behaviour: influences of e-commerce, social media, and altruism on online impulsive buying by Jantima Banjongprasert

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