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    International marketing strategies for Chinese brands in Southeast Asian Markets : a case study on Li-Ning Group. by Chng, Cai Jie., Chang, Jin Jen., Zhou, Mavis Enyi.

    Published 2010
    “…The subject of our case study is Li-Ning Group, a leading sports brand in China. Our objective is to analyse the feasibility and to provide recommendations for Li-Ning’s expansion into selected Southeast Asian cities, namely Kuala Lumpur, Bangkok and Hanoi, with Singapore as a launch pad. …”
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    Final Year Project (FYP)
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    2D to 3D conversion by Li, Ning.

    Published 2011
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    Final Year Project (FYP)
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