Followers Forever: Prior Commitment Predicts Post-Scandal Support of a Social Media Celebrity by Simon Tobias Karg, Michelle Lim, Simone Schnall

“…We investigated the extent to which followers of a social media celebrity, Logan Paul, would still support him after a highly publicized scandal, thus exploring whether they would remain loyal given their prior commitment, or instead, feel especially betrayed and therefore revise their previously positive evaluation of him. …”
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