PENGARUH IKLAN TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SABUN LUX (SURVEI PADA PENGUNJUNG MEGA BEKASI HYPERMALL) by Setyo Ferry Wibowo, Maya Puspita Karimah

“…Generally, the purpose of this research are: 1) To determine the analytical description of the television advertisement, price and purchase decision of Lux soap (Survey on visitors of Mega Bekasi Hypermall), 2) To determine the effect of television advertisement on purchase decision of Lux soap, 3) To determine the effect of price on purchase decision of Lux soap, 4) To determine the effect of the television advertisement, price and purchase decision of Lux soap (Survey on Visitors of Mega Bekasi Hypermall). …”
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PENGARUH BRAND TRUST DAN BRAND AFFECT PADA BRAND LOYALTY PRODUK SABUN MANDI LUX DI JAKARTA by , Bagus Rachmat Rievan, , Prof. Dr. Basu Swasta Dharmmesta, SE, MBA.

“…This study aims to analyze the positive influence of Brand Trust and Brand Affect on Brand Loyalty Product Lux Soap in Jakarta, using multiple regression analysis. …”