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A Mechanism to Support “Ambiguous Problems” and “Solutions”:
Published 2023-09-01“…Maketingu Janaru…”
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Diversification of Advertising Research Based on Regulatory Focus Theory
Published 2022-03-01“…Maketingu Janaru…”
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The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Published 2024-09-01“…Maketingu Janaru…”
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Revision of Volume Number, Issue Number, and Page Number Display
Published 2025-01-01“…Maketingu Janaru…”
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The Effect of Narrative and Informational Features of Advertisements on the Attitudes Toward Them:
Published 2018-12-01“…Maketingu Janaru…”
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Changes in the Definition of Prosumers and Their Motivation by Social Environment
Published 2020-09-01“…Maketingu Janaru…”
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Optimum Amount of Information on a Package:
Published 2018-12-01“…Maketingu Janaru…”
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Takahashi, H. (2018). Retail Innovation from the Perspective of Consumer Behavior. Tokyo: Yuhikaku. (In Japanese)
Published 2020-09-01“…Maketingu Janaru…”
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Interactive Evolution of Marketing Functions between Platforms and Individual Business Operators
Published 2021-09-01“…Maketingu Janaru…”
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Qualitative Comparative Analysis (QCA) in Marketing Research
Published 2022-06-01“…Maketingu Janaru…”
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19
A Case Study of “The Very Hungry Caterpillar” Evolving from Picture Book into Brand:
Published 2021-09-01“…Maketingu Janaru…”
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Wakabayashi, H., Tokuyama, M., & Nagao, M. (2018). Place Branding. Tokyo: Yuhikaku. (In Japanese)
Published 2019-03-01“…Maketingu Janaru…”
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