Multi level marketing of Avon Cosmetisc (M) Sdn Bhd / Siti Aisha Wahida Abdul Malik by Abdul Malik, Siti Aisha Wahida

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The Effect of E-Marketing Mix on Competitive Positional Advantage: A Study on E-Marketplaces in Indonesia by Fachriyan, Hilmi Arija, Jamhari, Jamhari, Irham, Irham, Waluyati, Lestari Rahayu

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Halalan tayyiban concept through qur'anic thematic exegesis: a study on Malaysian halal supply chain standard / Mohd Dasuqkhi Mohd Sirajuddin by Mohd Sirajuddin, Mohd Dasuqkhi

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Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif by Abdullatif, Siti Maisarah

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The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez by Muhamad Tamyez, Puteri Fadzline

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A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah by Amir Hamzah, Mohd Reeza

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The Hendry partitioning approach by Kalwani, Manohar U.

Subjects: “…Marketing.…”
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Lecture notes relating to a systems approach to marketing by Amstutz, Arnold E., Claycamp, Henry J.

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The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani by Abdul Ghani, Abdul Hadi, Gani, Hasmawati

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The study of retail image on La Mardia Bakery, Ocean Supermarket (Melaka City) as perceived by its customer / Andy Shahril Mohd Ariff by Andy Shahril, Mohd Ariff

Subjects: “…Marketing…”
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A report on Petang Island Resort ‘the effectiveness of marketing strategies’ / Ghani Omar, Syahrul Hezrin Mahmud and Najdah Abd Aziz by Omar, Ghani, Mahmud, Syahrul Hezrin, Abd Aziz, Najdah

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Assessing the relationship between risk assessment practices, risk control practices, quality risk management and construction project performance: an empirical study in Malaysian... by Ahmad, Affiaine

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An assessment of customer satisfaction with the direct sales channel of Malaysia / Che Chik Che Puteh , Prof. Madya Rosidah Musa , Prof. Madya Che Wan Faridah Che Wan Putra by Che Puteh, Che Chik, Musa, Rosidah, Che Wan Putra, Che Wan Faridah

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Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani by Mat Jani, Imnie Farahainie

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Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam by Mohammad Azam, Nur Hazwani

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Revisiting exchange concept: a rationale for marketing mix in Islamic marketing / Johari Abdullah by Abdullah, Johari

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The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris by Idris, Balqis Hafizah

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The effectiveness of promotional mix in enhancing profitability of Keretapi Tanah Melayu Berhad (KTMB) Intercity Services / Bibi Mariam Mohmed by Mohmed, Bibi Mariam

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Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin by Ismailuddin, Hazirah

Subjects: “…Marketing…”
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The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin by Jamaluddin, Junainah

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