Marketing strategies in innovative industries : the case of package/document delivery services by Jacques, François

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Marketing strategy and product line planning for a small business firm by Avallon, John Clement, Stolper, David Owen

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The development, testing, and execution of a new marketing strategy at AT&T Long Lines by Kuritsky, Alan P.

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A global analysis and market strategy in the electric vehicle battery industry by Kim, Young Hee, S.M. Massachusetts Institute of Technology

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The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies by Chee, Emerald Meizhi., Chen, Chunxiao., Niu, Wenjue.

“…This paper studies both the competitive dynamics and marketing strategies of the world shipbuilding industry. …”
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Vietnamese consulting firms for foreign investors : a study of marketing strategies by Nguyen, Thi Minh Hoa, Dang, Ngoc Dai, Hioe, Elliott

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Analytical study on the marketing strategies of mobile phone service providers in Singapore. by Ng, Yean Hoon., Pang, Siew Sien., Toh, Yian Cheng.

“…The aim of our research is to examine the marketing strategies of mobile phone service providers (MPSPs)--SingTel Mobile (STM) and M1, analyze their strengths and weaknesses, and discuss the future strategic direction of MPSPs in Singapore (currently, they are STM, M1 and StarHub).…”
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Identifying critical functional marketing strategies for SME apparel retailers in Singapore by Huang, Qiuxia, Neo, Kim Geok, Yim, Alvin Yao Rong

“…Hypotheses on generic types functional marketing strategy was utilized to explore how well do they associate with the store’s overall financial performance.…”
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The SWOT Analysis and Marketing Strategies of Getuk Yoko Kurung, Ceper, Klaten by , ELINDA YOGA TAMA, , Nur Endah Nugraheni, S.S, M.A.

“…Then, it discusses the problems of Getuk Yoko Kurung, either internal or external problem by using SWOT analysis and its marketing strategies to attract the customers. The methods of collecting data are library research and field study. …”

Marketing strategy analysis :: Case study PT Panca Prasetya Agung by , NARBITO, Andreas Satrio Bayu, , Dr. Gudono, MBA

Marketing strategy analysis for magazine :: Case study "Target Indonesia" magazine by , SAPUTRI, Ariana Fika, , Prof.Dr. Dibyo Prabowo, MSc

Marketing strategy of Bank Muamalat Indonesia :: a Case for Yogyakarta Market by , RAHMAWATI, Diana Budiani, , Basu Swastha Dharmmesta, Prof.Dr.,MBA

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah by Kuangit/Abdullah, Afzan

“…This research is carried out to find out the most appropriate marketing strategy for computer services in Melaka areas. …”
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The impact of niche marketing strategies on marketing performance / Muhd Naim Razali by Razali, Muhd Naim

“…As to solve their problem researcher suggest implementing niche marketing strategies to improve their marketing performance. …”
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An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia by Robert Jeyakumar Nathan, Fook, Desmond Chiun Chong, Norazah Mohd Suki

“…Hence, this chapter presents an evaluation of online marketing strategies and tools used by airlines industries like Malaysia Airlines System (MAS), Firefly, AirAsia, and Malindo Air, besides entertainment industries such as Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. …”
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The concept and marketing strategy of film products to induce Malaysia tourism industry by Noridawati Abd Rahman

“…Thus, this research aims to investigate the concept and marketing strategy of film products to induce tourism in Malaysia by focusing two key areas: 1) characteristics of film products and 2) critical success factors of Film Products to Induce Tourism marketing mix. …”
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Green marketing strategy, competitive advantage and firm performance in the hotel industry by Tiong, Ying Ying

“…This study is important for researchers and practitioners as it provides new literature into the hotel's green marketing strategy and new insight to gain benefit from firm green practice.…”
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Nippon Paint (M) Sdn Bhd: Marketing Strategy 1998-2000 by Lee, Francis Kim Sun

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Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia by Abu Bakar, Zety Shereen

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Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia by Abu Bakar, Zety Shereen