Online Business Marketing Strategy in Terms of Discounts and Ease of Transactions on Purchasing Decisions by Silvia Suliawati, Pristiyono Pristiyono, Muhammad Ali Al Ihsan

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Implementing the RECONAC Marketing Strategy for the Interaction and Brand Adoption of Peruvian University Students by Jorge Sánchez-Garcés, Juan J. Soria, Josué E. Turpo-Chaparro, Himer Avila-George, Javier Linkolk López-Gonzales

Subjects: “…marketing strategy…”
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Marketing Strategies that Resulted in the Decision to Study at Mianyang Vocational Flight College, China by Chen Hailin, Khan Sarayut, Kanjanarat Kanokkan

“…Additionally, inferential statistics, such as Pearson correlation analysis, were utilized to explore relationships between different dimensions of marketing strategies.The results were found that students expressed high satisfaction with existing marketing strategies like teaching quality, facilities, academic support, and admission process (means 4.0-4.5/5). …”
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Development of E-Commerce Marketing Strategy for Small and Medium Enterprise (SME) in Indonesia by Maryani Maryani, Perbangsa Anzaludin Samsinga, Lie Yulius, Alianto Hendra

“…The types of e- marketing techniques used include pay-per-click, social media marketing, email marketing, paid advertising, and search engines. E-marketing strategies also play a very important role. Strategies regarding the 4Ps and relationship management to achieve the objectives of the plan regarding the product, price, place (distribution channel), and promotion.…”
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Green marketing strategy increases the effect of green knowledge on green purchase intention by Yunita Hasnah Devina, Roni Kastaman, Efri Mardawati

“…The implementation of the green marketing strategy by Starbucks is expected to maximize customer service in accordance with the description of consumer characteristics with the green marketing strategy implemented by Starbucks Coffee. …”
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Digital Marketing Strategy on Fashion Industry among Z Generation in Batam City by Tri Susanti, Mangapul Siahaan

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Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility by V.T. Polovska

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New marketing strategy model of E-commerce enterprises in the era of digital economy by Xiuli Ma, Xue Gu

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Revealing the Role of Sharia Banking and Marketing Strategy in Halal Food and Beverage Industry by Gema Sri Basyir, Lalu Takdir Jumaidi

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Relationship between marketing strategy and profitability in industrial firms: Evidence from Jordan by Mohammad Fawzi Shubita

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Research on the Marketing Strategy of Banking and Finance Business Given Big Data Technology by Fan Bohan

“…In order to improve its core competitiveness, maximise its retail business marketing strategy, and investigate a transformation path that is consistent with its own retail business marketing, Bank F must actively use financial technology innovation. …”
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Application of mining algorithm in personalized Internet marketing strategy in massive data environment by Pan Qianqian, Yang Gang

“…Internet marketing requires a personalized marketing strategy. In this study, the application of data mining in personalized Internet marketing was studied. …”
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The effect of company level strategy and marketing strategy with the content strategy on the performance of banks by Mohammad Reza Hamidizadeh, Ruqia Shuko Hussaini

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Factors Affecting the Selection of Marketing Strategy in Different Stages of Product Life Cycle by H. Mohammadi, A.R. Sani Heidary, A. Shahraki

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Inbound marketing strategy on social media and the generation of experiences in fast food consumers by Boris John Vasquez-Reyes, Fiorela Judith Bravo-Martinez, Jose Antonio Coral-Morante, Franklin Cordova-Buiza

“…The study concludes a moderate direct relationship between social networks as an inbound marketing strategy and the generation of digital experiences in the study group.…”
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FORMATION OF INTERNATIONAL MARKETING STRATEGY FOR DOMESTIC ENTERPRISES IN CONDITIONS OF INCREASED FINANCIAL RISKS by Roman Yankovoi, Damir Kulish, Viktor Melnyk, Iryna Churkina, Svitlana Shurpa, Igor Pidkaminnyi

“… This article explores the process of developing an international marketing strategy for domestic enterprises. In an increasingly globalized business environment, expanding into international markets has become a crucial objective for many companies. …”
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Analysis of Enterprise Management and Marketing Strategy Innovation Based on Big Data Era by Yin You

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METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY by K. O. Dumbrays, E. A. Likhacheva

“…The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). …”
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MSMEs Marketing Strategy During the Covid 19 Pandemic To Achieve Competitive Advantage by Joni Hendra, Sudarmiatin, Agus Hermawan

“…To achieve this goal, The research uses a case study method or design with a SWOT analysis to assess and help SMEs determine the right marketing strategy and anticipate changes in the business environment. …”
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Consumer behavior prediction and marketing strategy optimization based on big data analysis by Zhang Zifeng

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