Assessing Green Approaches and Digital Marketing Strategies for Twin Transition via Fermatean Fuzzy SWARA-COPRAS by Selçuk Korucuk, Ahmet Aytekin, Fatih Ecer, Çağlar Karamaşa, Edmundas Kazimieras Zavadskas

“…Integrating green approaches and digital marketing strategies for Information and Communication Technologies (ICTs), which reduce environmental risks to desired levels by eliminating emissions and pollution, is considered one of the most promising solutions for logistics companies. …”
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Video Branding as AISAS Mode's Digital Marketing Strategy for Hijau Daun Mangrove Ecotourism in Bawean Island by Muhammad Arif Fadlurrahman, Luthfi Maulida Rochmah, Andreas Syah Pahlevi

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The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations by Luis Matosas-López

“…The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. …”
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Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes by He Kailin

“…In order to study the development and optimization of the Korean idol market in the context of modern aesthetics, this paper investigates the changes and optimization of the marketing strategies of the second-generation girl group “Girls Generation” in the early and late stages and summarizes the impact of modern aesthetics on their marketing strategies. …”
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Global and Ukrainian High-Tech Markets: Features of Development, Marketing Strategies and Trends in the Context of Rapid Transformation by Korsunova Kateryna Yu.

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SWOT Analysis Based on A Marketing Mix to Optimize Marketing Strategy Al-Qur'an Learning Services by Ach. Saifullah, Prim Masrokan M., Agus Eko Sujianto

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Marketing Strategy and Preference Analysis of Electric Cars in a Developing Country: A Perspective from the Philippines by John Robin R. Uy, Ardvin Kester S. Ong, Josephine D. German

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Тhe analysis of the hotel-restaurant enterprise for the development of marketing strategy, on the example of the restaurant "Мilena" by Olena Sokolovska, Natalya Danko, Anastasiia Mykhalchuk

Subjects: “…marketing strategy…”
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Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village Tourism by Yunikawati Nur Anita

“…This technology is viewed as an efficient tourism marketing strategy since it provides users with an immersive, enjoyable, and unforgettable experience that cannot be attained through other conventional media. …”
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New marketing strategies for online group-buying business from a social interaction theory perspective by Lu Jiang, Lu Jiang, Yu Huang, Hong Zhu, Yingru Zou

“…Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor. …”
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Production and consumption pattern of livestock products in Meghalaya and its implications in development of market strategies for the state producers by A K TRIPATHI, A YUMNAM, N U SINGH, A ROY, D DANGI, P DEBROY, P K SINHA

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The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach by Mohammad Taherdangkoo, Beikpour Mona, Kamran Ghasemi

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Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia by Alcides Velasquez, Maria Fernanda Parra, Mercedes Mora-Plazas, Luis Fernando Gómez, Lindsey Smith Taillie, Francesca Renee Dillman Carpentier

“… Abstract Objective: To establish the relationship between the marketing strategies and nutritional quality of foods and beverages promoted in television food advertisements (TV ads) seen by Colombian child audiences overall and based on child gender and socio-economic strata (SES). …”
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Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia by Yogi Suprayogi, Ratih Hurriyati, Vanessa Gaffar, Edi Suryadi, Puspo Dewi Dirgantari, Raeni Dwi Santy, Nurul Hutami Ningsih

“… This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. …”
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Does high-tech industry matter for marketing strategy selection? Adaptation vs. standardization on the international market by Agnieszka Głodowska, Krzysztof Wach, Marek Maciejewski

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AI-driven ensemble three machine learning to enhance digital marketing strategies in the food delivery business by Chairote Yaiprasert, Achmad Nizar Hidayanto

“…The driven ensemble of three ML algorithms is shown to successfully improve digital marketing strategies in the food delivery business by decreasing time and costs.…”
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Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses by Natalia Daries, Eduard Cristobal-Fransi, Berta Ferrer-Rosell

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Evolving Consumption Trends, Marketing Strategies, and Governance Settings in Ornamental Horticulture: A Grey Literature Review by Sara Gabellini, Silvia Scaramuzzi

“…The evolution of marketing strategies and governance settings is also highlighted, together with the necessity of developing and integrating public and private initiatives for realizing high-value sustainable and transparent production systems and supply chains. …”
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Marketing Strategy and Consumer Satisfaction in Gen Z’s Purchasing Decision (Study Case at Mie Gacoan Bogor) by Dewi Intani, Aziz Husyairi Khoirul, Imas Faidhoh Fatimah Ai, Rafananda Raja Harahap Ghassan, Ayu Setyaningrum Puspa, Putri Prisillia Viska, Asochia Naomi Sitohang Eldora, Hadi Kusuma Ardya, Salsabila Cahyani Bella

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Semantic Analysis of the “Marketing Strategy of a Company” Category Семантический анализ категории «Маркетинговая стратегия предприятия». by Kaliberov Aleksandr G.

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