Research on Film Short Video Marketing Strategy from the Perspective of the New Marketing Theory of 4C by Xu Jingyi

“…Based on the New 4C Marketing theory, this paper starts with the special attributes and marketing strategies of short video in combination with China's national conditions and specific cases, and analyzes and explores this short video marketing model. …”
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Marketing Strategy for Higher Education Institution Based On Marketing Stimuli (Case Study at Politeknik Pos Indonesia) by Senny Handayani Suarsa, Muhammad Meki Munawar

Subjects: “…Marketing Strategy…”
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Digital marketing strategy for adventure tour packages on the Trekking Rinjani website with an online marketing model approach by Surayyal Hizmi, Ni Nengah Ayu Trisna Puspawati

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A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketing Strategy by Yen-Chieh Chen, Meng-Chien Li, Shou-Der Weng, Yi-Chieh Wang

“…Music types is chosen without rules by staff who have no basic trainings in music. Possible marketing strategies for future studies include the staff trainings and construction of hotel’s own hot spring music database, and better marketing of hotel’s unique multi-sensory brand image through its distinctive and pleasant music.…”
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THE ANALYSIS AND THE DESIGN OF E-MARKETING STRATEGY AT SME’S (A CASE STUDY: THE DARE TO DREAM INDONESIA COMMUNITY) by Henkie Ongowarsito, Kartika Nurcahyani, Brata Wibawa Djoyo

“…The purposes of the research are to analyze the e-marketing strategy and to design e-marketing application which is a website that is appropriate for SME’S of Dare to Dream Indonesia (D2DI) community. …”
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A "go to market" strategy : enabling P&G profitable share growth through streamlined logistics by Koenigs, Leslie E. (Leslie Erin), 1973-

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MARKETING STRATEGI YANG DIGUNAKAN OLEH SUTIRAH SETIABUDI SEBAGAI PENGUSAHA BATIK TULIS GUMELEM BANJARNEGARA by , AMRIZAL VITO SEPTIADI, , Nur Endah Nugraheni, S.S., M.A.

“…This graduating paper aims to discuss the marketing strategies used by one of the oldest entrepreneurâ��s businesses of Batik Tulis Gumelem in Gumelem village, district of Susukan, Banjarnegara. …”

The analysis of strategic alliance as international marketing strategy :: A Case study of joint venture in Bakrie Construction by , SEDEWO, Haryo Yudho, , Ahmad Djamli, Drs., MA

The impact of relationship marketing strategy on customer loyalty at Taming Sari Tower, Malacca / Nurhafizah Shahru Alzaman by Shahru Alzaman, Nurhafizah

“…This research title is “The Impact of Relationship Marketing Strategy on Customer Loyalty at Taming Sari Tower, Malacca”. …”
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Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani by Abdul Ghani, Reeni Zuraini

“…It is hoped that the findings of the study will highlight the knowledgeable of public about financial products and the level of marketing strategies provided by Bank Rakyat. This research also included some recommendations that related to the study which is can change public perception about financial products and make marketing strategies more effective. …”
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4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh by Salleh, Siti Zaharah

“…The weakness link in the 4P’s marketing strategy would be the promotional activities and the places where customer can reached their product are not aggressively and accurately performed in order to create customer awareness and enhance customer’s satisfaction. …”
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Seminar on marketing strategies for Islamic banks and financial institutions / BIMB Institute of Research and Training Sdn. Bhd by Mansor, Mohd Bakir

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Marketing strategy of Japan Airlines between Kuala Lumpur and Kansai sector / Shaidatul Nuraheem Abdul Rashid by Abdul Rashid, Shaidatul Nuraheem

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Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians by Kassim, Salina, Hussin, Siti Rahayu, Jamal, NurAien

“…This study aims to explore the impact of marketing strategies undertaken by the credit card providers on credit card usage. …”
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Partial test of social marketing strategy on smallholder farmers flood preparedness behavior in East Coast Malaysia by Muhammad Gazali, Umar, Man, Norsida, Abdullah, Amin Mahir, Mohd Nawi, Nolila, Abd. Latif, Ismail

“…It is recommended that government should include social marketing strategies in its design of policies and programs on flood preparedness in the future.…”
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Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers by Kamarulzaman, Nitty Hirawaty, Khairuddin, Nurul Hasyima, Hashim, Haslinda, Hussin, Siti Rahayu

“…Purpose - This paper aims to investigate the relationship between market orientation and innovative marketing strategies and the effect of innovative marketing strategies on the performance of agro-food manufacturers. …”

Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel by Mahmood, Amalina, Venugopal, Malini, Roslan, Naj Rizal

“…Based on the research done, the main root causes are due to poor cultural service quality and poor marketing strategies. The hotel had failed to reflect the uniqueness of the heritage and cultural values in its service delivery in terms of the hotel’s ambience, cultural service and cultural infrastructure.…”
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The design of marketing strategy and planning to promote the brand through social media: Pasolla Kitchen Western Food by Rosni, Mohamad Yazid

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The implementation of social media marketing strategies to increase brand awareness and engagement behaviour of a private college by Hairuddin, K. N., Thoo, A. C., Huam, H. T., Hang, S. P.

“…The intervention chosen for this study was to implement social media marketing strategies for a college’s Instagram account. In this study, qualitative and quantitative research design were used including interview and survey distribution. …”

Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process by Amir Kariznoee, Vahideh Sotoudeh Molashahi, Sakineh Arab kouhsar, Ali Kaab Amir

Subjects: “…marketing strategy…”
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