MARKETING STRATEGIES AND PERFORMANCE OF SELECTED SMALL AND MEDIUM ENTERPRISES (SMEs) IN CENTRAL SENATORIAL DISTRICT OF CROSS RIVER STATE, NIGERIA by Nfawa Erasmus Usani, Emem Akaniyene Sampson, Idongesit Joshua Essien, Ubong Martin Christopher, Mfon Isaac Effiong

Subjects: “…marketing strategies…”
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A systematic review of the adolescent‐directed marketing strategies of transnational fast food companies in low‐ and middle‐income countries by Elijah Bankole, Neil Harris, Shannon Rutherford, Nicola Wiseman

“…Objectives This systematic review aimed to identify the adolescent‐directed marketing strategies of transnational fast food corporations in LMICs. …”
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Availability and Utilization of Digital Marketing Strategies among Fresh African Catfish Marketers in Omambala Region of Anambra State, Nigeria by Ifeanyi Innocent Nwoye, Onyinyechukwu Hope Onubogu, Ifeanyi Emmanuel Uzochukwu

“…This study examined the availability and utilization of digital marketing strategies among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. …”
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The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International by Carla Hapsari, Jol Stoffers, Agus Gunawan

“…Keywords: Perceived Cultural and Business Distance; International Marketing Strategy; Strategy Decisions JEL Classifications: L1, M31 …”
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A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION by Sufrin Hannan, Santi Piramita, Jan Horas Vervady Purba

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Considering the Beacon technology, a Green and eco-friendly revolution in the Moroccan Commercial Malls for a proximity marketing strategy by Lemsieh Hafsa, Abarar Ibtissam

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Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s) by Fred A. Yamoah

“… This paper critically and systematically examines the discourse surrounding the history of fairtrade development, stakeholder involvement and the implications of mainstreaming marketing strategy on consumer engagement in the UK from the late 1950s to the early 2010s. …”
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Availability and Utilization of Digital Marketing Strategies among Fresh African Catfish Marketers in Omambala Region of Anambra State, Nigeria by Ifeanyi Innocent Nwoye, Onyinyechukwu Hope Onubogu, Ifeanyi Emmanuel Uzochukwu

“… This study examined the availability and utilization of digital marketing strategies among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. …”
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The Necessity of the Digital Single Market Strategy for Small Media Markets: Case of the Biggest Video-on-Demand Platforms in Lithuania and Estonia by Audrius Dabrovolskas

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Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full River Red” as an Example by Zheng Xiaoyan

“…This article argues that effective marketing strategy is an indispensable tool for each movie to reach the audience and improve the market competitiveness, and the 4V marketing theory represents a novel approach to marketing that optimally addresses the varied and individualized growth requirements of the modern age. …”
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Availability and Utilization of Digital Marketing Strategies among Fresh African Catfish Marketers in Omambala Region of Anambra State, Nigeria by Ifeanyi Innocent Nwoye, Onyinyechukwu Hope Onubogu, Ifeanyi Emmanuel Uzochukwu

“… This study examined the availability and utilization of digital marketing strategies among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. …”
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A Literature Review on Digital Marketing Strategies and Its Impact on Online Business Sellers During the COVID-19 Crisis by Alreany C. Tabuena, Shiella Mae L. Necio, Kyle Kirsten Macaspac, Maria Paula E. Bernardo, Dominic I. Domingo, Princess Daryl M. De Leon

“… The primary objective of this literature review is to examine the digital marketing strategies used by online business sellers amidst the COVID-19 pandemic. …”
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Marketing Strategy and Capability as the Mediators in Relationship of Market Orientation and Export Performance: A Case Study of Rattan Processing SMEs by Indra Muis

Subjects: “…export marketing strategy, export marketing capability, market orientation, export marketing performance, small and medium enterprises (smes)…”
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Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s) by Fred A. Yamoah

“… This paper critically and systematically examines the discourse surrounding the history of fairtrade development, stakeholder involvement and the implications of mainstreaming marketing strategy on consumer engagement in the UK from the late 1950s to the early 2010s. …”
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Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction) by Henoch Juli Christanto

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The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International by Carla Hapsari, Jol Stoffers, Agus Gunawan

“…Keywords: Perceived Cultural and Business Distance; International Marketing Strategy; Strategy Decisions JEL Classifications: L1, M31 …”
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Relationship between the product - market strategies and the performances of non-government Iranian non-oil exporters between 1994 to 1997. by hosein rahmanseresht, naaser sanobar

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Consumer behavior analysis based on Internet of Things platform and the development of precision marketing strategy for fresh food e-commerce by Mengmeng Zhang

“…Through the implementation of the proposed system, the opportunity for further target market segmentation arises, enabling the establishment of core market positioning and the formulation of distinct and precise marketing strategies tailored to diverse consumer cohorts. …”
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Developing a Digital-Based Marketing Strategy to Promote Beach Attractions In Indonesia: A Case of Botutonuo Beach in Gorontalo by Citra Aditya Kusuma

Subjects: “…Botutonuo Beach, design-based research, digital marketing, marketing strategy, website…”
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Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s) by Fred A. Yamoah

“… This paper critically and systematically examines the discourse surrounding the history of fairtrade development, stakeholder involvement and the implications of mainstreaming marketing strategy on consumer engagement in the UK from the late 1950s to the early 2010s. …”
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