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  1. 161

    TYPOLOGY OF MARKETING STRATEGIES FOR COMPANIES OF FOOD INDUSTRY by Joanna Szwacka-Mokrzycka

    Published 2013-12-01
    Subjects: “…marketing strategy…”
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    Article
  2. 162

    Development of Digital Marketing Strategy in the Education Industry by Zulfa Fitri Ikatrinasari, Sampik Krisning Tyas, Babay Jutika Cahyana, Purwanto Purwanto

    Published 2020-07-01
    “…Marketing strategy planning in this study uses IE matrix approach by combining the SWOT and AHP methods. …”
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    Article
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    Marketing strategies of five-star hotels in Singapore by Tan, Wang Shing, Chew, San San, Soh, Wee Ling

    Published 2014
    “…As the hotel industry is currently in the mature phase of its industry life cycle, it is of much benefit for the hotels to apply the correct marketing strategy in order to carve out a niche in the industry and to compete domestically and internationally. …”
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    Final Year Project (FYP)
  8. 168

    Marketing strategies of banks in the consumer loans market by Lee, Bee Lan, Tan, Annie Kar Hwee, Wong, Yen Nee

    Published 2015
    “…The body of the report consists of the marketing strategies of two local banks and a foreign bank. …”
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    Final Year Project (FYP)
  9. 169

    Banks' marketing strategies towards the undergraduate market by Ang, May Pheng, Ang, Hwee Koon, Tan, Elaine Wee Gek

    Published 2015
    “…This report presents findings to the following objectives: firstly, to understand the marketing strategies used by banks; secondly, to measure the undergraduates' awareness of these banking services; thirdly, to measure the profit potential of the undergraduate market and finally, to determine the most influential factors that influence the undergraduates when utilising banking services. …”
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    Final Year Project (FYP)
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    MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION / by Sudharshan, Devanathan, author 178693

    Published 1995
    “…Offering a current approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields and establishes analytic frameworks through which to examine strategic options.…”
    text
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