The marketing executive and management information systems. by Amstutz, Arnold E.

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Facilitators and barriers to the assimilation of marketing executives into senior management roles by Bennett, Roger

“…Purpose: The study examined the factors that might contribute to the ease with which marketing executives in UK charities who have been promoted to senior general management positions adjust to the occupancy of these roles. …”
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / by Creveling, Clyde M., 1956-, Hambleton, Lynne, McCarthy, Burke

TECHNOLOGY ACCEPTANCE MODEL (TAM) FOR PHARMACEUTICAL MARKETING EXECUTIVES: VALIDATION AND IMPLICATIONS FOR HUMAN RESOURCE MANAGEMENT by Theophilus Ehidiamen OAMEN

“…A random sample of 282 marketing executives was drawn from pharmaceutical companies in Nigeria using an online questionnaire. …”
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Old dogs [videorecording] / by Becker, Walt, 1968-

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STRATEGIC MARKETING PROBLEMS : Cases and Comments / by Kerin, Roger A., author 193477, Peterson, Robert A. (Robert Allen), 1944-, author 283354

“…Forty-three contemporary marketing cases, focusing on major decisions faced by marketing executives, present a highly diverse set of issues in a variety of industries. …”

Discovering knowledge in data : an introduction to data mining / by Larose, Daniel T., author, Larose, Chantal D.

“…Graduate and advanced undergraduate students of computer science and statistics, managers/CEOs/CFOs, marketing executives, market researchers and analysts, sales analysts, and medical professionals will want this comprehensive reference"--provided by publisher…”

Los Retos del Mercado Actual by Juan Quirós Sáenz

“…ABSTRACT Most probably the companies that will survive presentday’s economy will not be the ones with the better productor service but the ones with greater operational efficiencywho offers outstanding service to attain customer loyalty.But also the companies with marketing executives thatpossess the knowledge, temper and determination to facethese challenges in a creative way.…”
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The power of branding: Revisiting an “old friend” by E. J. North, T. Kotzé, O. Stark, R. de Vos

“…One of the major challenges facing South African business and marketing executives in the new millennium is to create world-class brands that will put South African brands on the national and international map.…”
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A new nation brand strategy? Global Ireland 2025 and the UN Security Council campaign by Boughton Madeline

“…Drawing on interviews with senior government officials, policy advisors and brand marketing executives, the author examines the ‘Global Ireland 2025’ initiative and Ireland’s campaign to win a UN Security Council seat. …”
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Determinants of Social Media Adoption by Large Companies by Felipe Bogea, Eliane Pereira Zamith Brito

“…Based on the findings of semi-structured in-depth interviews with 17 marketing executives of large companies in Brazil, six variables that weigh in the adoption of social media were identified: the demonstrability of the results, the customers’ presence on Social media, knowledge of social media, stakeholder influence, common sense as related to digital marketing and the executive’s age. …”
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Understanding Shoppers' Expectations Of Online Grocery Retailing by Reynolds, J, Wilson-Jeanselme, M

“…These findings give focus to the management task facing marketing executives in the UK multichannel grocery market. …”

The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market by Nithiwat Phookongka, Prathanporn Jhundra-indra, Cattaleeya Charpavang

“…According to the analysis of the relationship and impact, celebrity endorsement in the dimension of attractive and similarity was positively affected and related to purchase intention. Therefore, marketing executives should focus on the importance of celebrity endorsement. …”
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Brand crisis management: the use of information for prevention, identification and management by Alexandre Borba Salvador, Ana Akemi Ikeda

“…Primary data was collected through interviews with marketing executives and crisis management specialists. …”
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SPIN SELLING CONCEPT & ITS APPLICATION IN THE BUSINESS PERFORMANCE OF SACHET PRODUCT IN BANGLADESH by Mir Hossain SOHEL, Hossain Shahid SHOHROWARDHY, Tania KARIM

“…The findings of the study postulate that in Bangladesh, sachet product is introduced as follower product and it will be helpful for the marketing executives, R&D officers or decision makers of concerned firms in re-considering their strategic thinking aiming to gain sustainable competitive advantage in the product market of Bangladesh for sachet product.…”
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IDENTIFICATION OF STAKEHOLDERS' ROLE IN THE SOCIAL ENTREPRENEUR OF SEA CULTIVATION OF VANAME SHRIMP (Litopenaeus vannamei) by Luthfa Jamilah, Mukhamad Najib, Kirbrandoko

“…The typology classification shows the educational institutions expect the role of definite owned by the group leader, the research and suppliers, the latent-discretionary by operational and marketing executives, the expected-dangerous by local governments, provincial governments and community leaders, the latent-dormant by the mass media and NGOs, the latent-discretionary by private companies, the latent demanding by financial institutions and MSMEs, and the expected-dependent by end consumers. …”
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Digital Transformation and Strategic Sponsorship: The Case of BBVA by James Santomier, Jr., Sten Söderman, Reinhard Kunz

“…BBVA’s effective sponsorship strategy represents an innovative, agile, and digitally focused model for marketing executives and sport marketers considering a long-term investment in strategic sponsorship. …”
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Brand preference in Islamic banking by Mohd. Israil, Khaliq Ahmad, Mohd. Rustam, Ghulam Ali, Michael, M. Dent

“…The main implication of this study is to help marketing executives in the Islamic banks to plan better marketing strategies that would attract new customers as well as retain the existing ones, given the high competitive environment dominating the financial industry. …”
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Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques by Hamed Arab Ahmadi, Seyed Abdullah Heydarieh, Younos Vakil Alroaia

“…Abstract<br />Nowadays, as markets become more competitive, marketing executives are trying to innovate their products. …”
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Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing by Flavia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza Júnior

“…Practical implications – Regarding small retailers, where the owners, employees and managers have higher levels of interaction than the large national retail chains, the marketing executives must invest in improving the attachment to the brand and create emotional bonds and cognition between marketers and the brand. …”
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