Research on Marvel Studios’ Product Marketing Strategy in the New Media Environment by Jiang Liting

“…This paper takes Marvel Studios, which is well-known worldwide, as the research object, and analyzes it through the SWOT analysis method and with actual cases. …”
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Nécromancie métatextuelle et limbes contrefactuelles : dynamiques du Marvel Cinematic Universe by Florent Favard

“…This paper analyzes the evolution of the Marvel Studios transmedia universe (Marvel Cinematic Universe) by focusing on its dynamics through a diachronic perspective. …”
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Conséquences narratives de la plateformisation des franchises cinématographiques : le cas de Disney+ by Anaïs Goudmand

“…The creation of Disney+ has a major impact on the production strategies of the franchises: the “Marvel Cinematic Universe” (“MCU”) already included many series, but their artistic control was then shared with various broadcasters, while it now depends exclusively on Marvel Studios. The evolution is even clearer in the case of “Star Wars”: the universe created by George Lucas is clearly following the path opened by “Marvel”, by extending its content to numerous series planned, in the same way as the upcoming films, according to a calendar fixed several years in advance. …”
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Using Content Analysis to Analyze Issues in the Development of the Marvel Cinematic Universe and Their Impacts by Qiu Haoran

“…To address these problems, Marvel can slow down the pace of new releases, so that the new audiences will be given more time to know the fictional world by catching up previous productions. Besides, Marvel Studios can have more time to improve the quality of their works to maintain the attraction to old audiences. …”
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Déjà New in Joss Whedon’s Marvel’s 'The Avengers' by Charmaine Fernandez

“…It analyses the recently released film by Marvel Studios, Marvel’s The Avengers, in response to the call for papers discussing connections between History and Culture. …”
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Muito Além De Wakanda: um estudo acerca dos aspectos cultural e identitário no filme Pantera Negra by Wesley Guilherme Idelfoncio Vasconcelos, Adler Freires Sousa, Ricardo Rigaud Salmito

“…O presente artigo tem por objetivo analisar o filme Pantera Negra, do diretor norte-americano Ryan Coogler, que foi lançado no mês de fevereiro ano de 2018 no Brasil pela Marvel Studios e Walt Disney Pictures. Tal produto audiovisual será examinado no tocante aos aspectos cultural e identitário, sobre a ótica antropológica e cinematográfica. …”
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Marvel kręci filmy. Shared universe jako nowy trend w kinie hollywoodzkim by Bartosz Murawski

“…Aspekty praktyczne zostaną omówione na przykładzie Marvel Cinematic Universe – serii filmów wyprodukowanych przez wytwórnię Marvel Studios. Modernizacja działania Czasopisma oraz tłumaczenia na język angielski artykułów Ars Educandi na lata 2012-2017 zostały sfinansowane ze środków Ministerstwa Nauki i Szkolnictwa Wyższego z zadania Działalności Upowszechniającej Naukę (DUN). …”
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The Interactive Meaning of a Movie Poster: a Multimodality of Spiderman: No Way Home by Shella Puspita Dewi, Khristianto Khristianto

“…The poster is taken from the official website of Marvel Studio. They are  used as a medium for advertising the products. …”
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