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    Sociocultural Dynamics of Perception of Italian Brands in Russia by R. D. Akinina, A. S. Gonashvili, N. P. Kirsanova

    Published 2021-06-01
    “…Among those familiar with Italian brands, 80 % responded that they know Gucci, Fendi, Valentino, Versace, Moschino, Giorgio Armani, Prada, Roberto Cavalli, Dolce & Gabbana, Lamborghini, Maserati and Ferrari.One of the key findings of the study was the conclusion that brand perception today is not directly related to its country of origin. …”
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