Netflix goes glocal by Valerio Di Paola

“…L’articolo propone l’analisi quantitativa e qualitativa di alcune campagne pubblicitarie transmediali esemplari dedicate al mercato italiano, realizzate per contenuti Netflix Originals negli ultimi anni. In particolare identifica le articolazioni strategiche, tra marketing e design, dei contenuti promozionali local: questi contenuti propongono agli utenti una comunicazione percepita come personale attraverso forme di storytelling interattivo, declinando nei social network ricorrenze stagionali, pop-star, influencer e gossip locali. …”
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Netflix: „The Future Is Now?" by Patrycja Włodek

Subjects: “…Netflix…”
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From Netflix Streaming to Netflix and Chill: The (Dis)Connected Body of Serial Binge-Viewer by Elena Pilipets

“…By conceptualizing the American streaming brand and content provider Netflix as a networked experiential environment, this article explores the practice of binge-watching in light of its multilayered possibilities for user engagement. …”
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NETFLIX & CHILL WITH MR. SOUL by Shamsul, Harbi, Hanisah, Kasbon

“…Shamsul Harbi, they gathered at the Executive Lounge, UMP Pekan Library for a session of ‘Netflix & Chill with Mr. Soul’.…”
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Netflix como productor audiovisual: by Tatiana Hidalgo

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Ecological interactions and the Netflix problem by Philippe Desjardins-Proulx, Idaline Laigle, Timothée Poisot, Dominique Gravel

“…Recommenders are algorithms developed for companies like Netflix to predict whether a customer will like a product given the preferences of similar customers. …”
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Series Review SHTISEL (Yes/Netflix, IL 2013–2021) and UNORTHODOX (Netflix, DE 2020) by Knauss, Stefanie

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NO RULES RULES : Netflix and the Culture of Reinvention / by Hastings, Reed, 1960-, author 641810, Meyer, Erin, author 641813

Subjects: “…Netflix (Firm)…”

An Investigation on the Streaming Industry: With the Case of Netflix by Yao Yuan

“…The American streaming company Netflix is one of them. In this paper, The author will explore exactly how the success of Netflix, a company that started out as a small DVD rental company, became the most successful streaming company in the world. …”
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A Empreitada Global da Netflix: by Melina Meimaridis, Daniela Mazur, Daniel Rios

Subjects: “…netflix…”
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Netflix – The Curation of Taste and the Business of Diversification by Andrew Higson

Subjects: “…netflix…”
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Netflix Nations: The Geography of Digital Distribution by Guillermo Mejías

Subjects: “…netflix…”
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Deconstructive Analysis of Netflix Series Hollywood by Ezgi Çakır, Emir Orhan Kılıç

“…As a result of this study, it has been revealed that Netflix series Hollywood feeds the hegemonies it criticizes and serves those structures.…”
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ETHOS DISCURSIVO DA MARCA NETFLIX NO YOUTUBE by Maria Cristina Mungioli, Tomaz Affonso Penner, Flavia Suzue de Mesquita Ikeda

Subjects: “…Netflix…”
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Netflix in Web of Science: a bibliometric approach by Adrià Naranjo, Laura Fernández-Ramírez

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Can the Subaltern Stream?: Trauma, Intersectionality, and Netflix by Rosemary Peters-Hill

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The Netflix Effect in the Age of Video on Demand Services by Sedat ÖZEL

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REPRESENTATION OF FEMALE MASCULINITY IN NETFLIX SERIES’ SWEET HOME by Lisa Oktiviani Tanaga, Eni Maryani, Evi Rosfiantika

“…Sweet Home is a South Korean Netflix film series featuring predominantly masculine female characters. …”
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Queering the competitive cooking show: performance on/of Netflix’s Nailed It! by Alkım Kutlu

“…This paper will look at Netflix’s Nailed It!, a competitive cooking show that introduces humor to the traditional format. …”
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Plataformas y política audiovisual: Netflix en España by María Trinidad García Leiva, Marina Hernández Prieto

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