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    Global Innovation – Lessons Learned from the Novo Nordisk Case by Nina BIRKMOSE, Ruxandra POPOVICI

    Published 2011-06-01
    “…Thus, the research question of this paper is: Which lessons are to be learned from the case of Novo Nordisk in China?…”
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    Innovating to increase access to diabetes care in Kenya: an evaluation of Novo Nordisk’s base of the pyramid project by Geordan D. Shannon, Hassan Haghparast-Bidgoli, Winnie Chelagat, Joseph Kibachio, Jolene Skordis-Worrall

    Published 2019-01-01
    “…Background: The Base of the Pyramid (BoP) project is a public–private partnership initiated by Novo Nordisk that aims to facilitate access to diabetes care for people at the base of the economic pyramid in low- and middle-income countries (LMICs). …”
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    Pharma Selling: In conversation with Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd. by Sridhar Guda, Teidorlang Lyngdoh

    Published 2018-12-01
    “…Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd. that explains the current state of the Indian pharmaceutical sector, and the sales and distribution challenges faced by its players. …”
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