The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns by Elisa Legros, Yoonju Han, Jeong Eun Park

Subjects: “…online behavioral advertising…”
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Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms by Eva A. van Reijmersdal, Sophie C. Boerman, Guda van Noort

Subjects: “…Online behavioral advertising…”
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Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising by Hossein Norouzi, Bahareh Osanlou, Ali Saleh Gohari

Subjects: “…online behavioral advertising…”
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Çevrimiçi Davranışsal Reklamcılığa Yönelik Tüketici Tutumları ve Mahremiyet Endişeleri by Semra Akıncı, Şaduman Şeyda Gökdemir

Subjects: “…online behavioral advertising…”
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Effect of Online Behavioral Advertising Implementation on Attitude Toward Ad and Purchase Intention in Indonesian E-Marketplace by Tamas Fachryto, Adrian Achyar

Subjects: “…Online Behavioral Advertising…”
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Reklamın Değişen Yüzünde Çevrim İçi Davranışsal Reklamcılık: İnternet Kullanıcıları Perspektifinden Bir Araştırma by Nilay Akan, Emel Tanyeri

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