Materialism, Financial Literacy, and Online Impulsive Buying: A Study on the Post Millennial Generation in a Pandemic Period by Mega Noerman Ningtyas, Amelindha Vania

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Buy now, pray later? Demystifying unrestrained spending in the age of BNPL by Farhan Furqan, Christian Haposan Pangaribuan, Santo Tjhin, Calista Luhur

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Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying by Li J, Yang R, Cui J, Guo Y

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Online Impulsive Buying Behaviour: A Systematic Review by Shailendra Kumar, Ajay Poudyal, Akash Chaurasia

Subjects: “…online impulsive buying…”
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The influence of consumers\' beliefs on their impulse buying in an online environment by Mohsen Akbari, Sayed Mohammad Nopasand Asil, Nazani Amiri

Subjects: “…Online impulsive buying…”
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Determinants of Online Impulsive Buying Post Pandemic Covid-19 by Fransisca Andreani, Njo Anastasia, Foedjiawati Foedjiawati

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A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform by Thi Thuy An Ngo, Hoang Lan Thanh Nguyen, Hoang Phi Nguyen, Ho Truc Anh Mai, Thi Huyen Tran Mai, Phuoc Long Hoang

Subjects: “…Online impulsive buying…”
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Effect of mindfulness on online impulse buying: Moderated mediation model of problematic internet use and emotional intelligence by Nitin Simha Vihari, Nishit Kumar Sinha, Akansha Tyagi, Saurabh Mittal

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Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception by Zhitan Feng, Abdullah Al Mamun, Mohammad Masukujjaman, Mengling Wu, Qing Yang

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Online social enterprise customer behaviour: influences of e-commerce, social media, and altruism on online impulsive buying by Jantima Banjongprasert

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The impact of e-retailer personality and website quality on online impulse buying by Nguyen Le Thai Hoa

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Consumer traits and situational factors: Exploring the consumer's online impulse buying in the pandemic time by Ika Febrilia, Ari Warokka

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Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior by Huzaifa Aslam, Muhammad Rashid, Nouman Chaudhary

Subjects: “…Online impulse buying…”
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EXAMINING KEY DRIVERS FOR ONLINE IMPULSE BUYING IN MALAYSIAN’S PUBLIC UNIVERSITIES STUDENTS by Man Hong Lu, Muhammad Azim Abu Hassan Sha’ari, Jia Jin Chee, Jie Hunn Chen, Shwu Ching Bong

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The effect of website quality and government regulations on online impulse buying behavior by Rina Suthia Hayu, Surachman, Ainur Rofiq, Mintarti Rahayu

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The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review by Abu Bashar, Shalini Singh, Vivek Kumar Pathak

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The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior by Adhi Prasetio, Aliffia Muchnita

Subjects: “…marketplace; website quality; credit card use; sales promotion; online impulse buying behavior.…”
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Self-Esteem and College Students’ Online Impulse Buying: The Independent and Interactive Moderating Role of Interdependent Self-Construal and Interpersonal Relationships by Guo T, Cai C, Xu Y, Huang M, Ni Y

Subjects: “…online impulse buying…”
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Effect of demographic factors and apparel product categories on online impulse buying behaviour of apparel consumers by Vishal Trivedi, Pradeep Joshi, Kalesh Nath Chatterjee, Girendra Pal Singh

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What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory by Daniel-Rareș Obadă, Oana Țugulea

Subjects: “…online impulse buying…”
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