Scrutinizing the myth of kumunity: the semiotics of the philippines’ pinoy big brother season 10 by Rosario Ancheta, Jeffrey, Aguilar Villena, Joseph

“…In applying Roland Barthes' semiotic theory to the analysis of Pinoy Big Brother Season 10 (Dyogi, Katigbak, Vidanes & Andrada, 2021-2022), this study delves into the intricate layers of meaning embedded in the show's 'Kumunity' concept, a term created by the fusion of 'Kumu,' a social media entertainment app, and "community." …”
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