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261
A case study of management characteristics and new product development.
Published 2009Subjects: “…DRNTU::Business::Marketing::Product management…”
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Thesis -
262
Rapid product development.
Published 2009Subjects: “…DRNTU::Business::Marketing::Product management…”
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Thesis -
263
Managing brand equity in the gourmet coffee outlet industry.
Published 2011Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
264
A relationship between preferences for product attributes and brand equity and purchase intention.
Published 2011Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
265
Johnson & Johnson medical, Singapore : new product development through university technology transfer
Published 2011Subjects: “…DRNTU::Business::Marketing::Product management…”
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Thesis -
266
Essays on shareholders' value and new product strategies
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Thesis -
267
Brand name and corporate name : congruence vesus incongruence.
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Thesis -
268
Factors affecting new product adoption : a perspective from the consumer electronics industry.
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
269
Success factors of brand extension.
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
270
Managing change of hotel name : a study on Swissotel The Stamford.
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
271
Leveraging the brand meanings in cross-cultural context : an exploratory study
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
272
Service brand equity.
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
273
How the letters X and Z affect the desirability of a brand name.
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
274
Practical application of product launch for iQue drink and iQue nest
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
275
Factors influencing the rate of diffusion of innovative products.
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
276
Relationship between product involvement and brand loyalty.
Published 2008Subjects: “…DRNTU::Business::Marketing::Product management…”
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Final Year Project (FYP) -
277
ENT300 Fundamental of Entrepreneurship. Business Plan : Refresh Express / Khairul Anwar Philman Jong... [et al.]
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Entrepreneurship Project -
278
Study of factors that influence product quality at Hicom Diecastings Sdn Bhd / Muhamad Lokhman Mahmud
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Student Project -
279
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280
Product management in a global collaborated product development environment using DSM
Published 2008Subjects: “…DRNTU::Engineering::Manufacturing::Production management…”
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Thesis