Beating low cost competition : how premium brands can respond to cut-price rivals / by 395572 Ryans, Adrian

Subjects: “…Product management…”

Product modelling / by 383719 See, Chen Yong

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It's not about the technology : developing the craft of thinking for a high technology corporation / by 402817 Karamchedu, Raj

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The Brand chartering handbook : how brand organizations learn 'living scripts' / by 426793 Macrae, Chris

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Innovation management : strategies, implementation and profits / by 441259 Afuah, Allan

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New product screening : a step-wise approach [diskette] / by Lesch, William Clarence, 1956-, Rupert, David

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Wikibrands : reinventing your company in a customer-driven marketplace / by 515660 Moffitt, Sean, Dover, Mike

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Branded lives : the production and consumption of meaning at work / by Brannan, Matthew J., Parsons, Elizabeth, Priola, Vincenza, 1970-

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New food product development : from concept to marketplace / by Fuller, Gordon W.

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Internal brand management in an international context / by Ravens, Christina, author

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MAKE YOUR BRAND MATTER : EXPERIENCE-DRIVEN SOLUTIONS TO CAPTURE CUSTOMERS AND KEEP THEM LOYAL / by Soechtig, Steven G., author.

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Market driven enterprise : product development, supply chains, and manufacturing / by 378856 Chakravarty, Amiya K.

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Rich pictures as a research method in project management – A way to engage practitioners by Carl Marnewick, Alejandro Romero-Torres, Julie Delisle

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Analysis of Poland’s Enotourism Product Model by Sidorkiewicz Marta

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Management decisions regarding innovative projects at their early stages of development: An example of a methodology for assessing crypto projects by Vladyslav Mandryka, Kateryna Mandryka, Alona Yevdokymova, Oleksandr Matsenko, Leonid Melnyk

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Classic branding and new perspectives : moving from brand as reference to brand as personality to brand as icon. by Chua, Matthew Han Ming.

Subjects: “…DRNTU::Business::Marketing::Product management…”
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Schaum's outline of theory and problems of operations management/ by 368623 Monks, Joseph G.

Subjects: “…Production management…”

Production planning and control : text and cases / by 383129 Mukhopadhyay, S. K.

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Production and operations management / by 262393 Wild, Ray

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Manufacturing resource planning, MRP II : unlocking America's productivity potential/ by 347274 Wight, Oliver W.

Subjects: “…Production management…”