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    CSR and marketing : two sides of the same coin

    CSR and marketing : two sides of the same coin by Mohd. Israil, Khaliq Ahmad, Abd. Manaf, Noor Hazilah, Tahir, Suziwana

    Published 2010
    “…The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldCom and Qwest Communications. …”
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    Proceeding Paper

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