Showing 1 - 19 results of 19 for search '"Ralph Lauren"', query time: 0.46s Refine Results
  1. 1

    A CONSTRUÇÃO DO VALOR DA MARCA POR MEIO DO ESTÍMULO AO CONSUMO CONSPÍCUO INSPIRADA EM HÁBITOS DE ENTRETENIMENTO DA ELITE: UMA ANÁLISE DA COMUNICAÇÃO DA MARCA POLO RALPH LAUREN by Fábio Roberto Ferreira Borges, Kamila Torres Madureira

    Published 2010-12-01
    “…Nesse sentido, a marca Polo, criada pelo desenhista Ralph Lauren, foi construída através de símbolos de um esporte de elite, o Polo, que, assim como verificado na classe ociosa detalhada por Veblen (1965), é uma atividade de caráter de entretenimento que afere status aos praticantes. …”
    Get full text
    Article
  2. 2
  3. 3
  4. 4

    PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI by Pauline Geethruida Liwe, I Nyoman Nurcaya

    Published 2019-10-01
    “…Saran yang bisa diberikan untuk produsen Polo Ralph Lauren haruslah memberikan perhatian pada konsumen tentang berguna tidaknya sebuah produk Polo Ralph Lauren hingga menjadi inspirasi serta memberi peningkatan esteem needs. …”
    Get full text
    Article
  5. 5
  6. 6

    Selling shares in cool Vendendo ações com calma by Simon Gieve

    Published 2005-01-01
    “…In the context of globalisation of production of sports apparel and the plundering of semiotic cultural resources in the design of fashionable sportswear, this paper examines the language of the interpersonal elements of Company Annual Reports in the US sports/fashion industry, in particular the Letter to Shareholders in recent Annual Reports from Hilfiger, Nike, Polo Ralph Lauren and Reebok. In these Reports, financial reporting is increasingly being colonised by marketing discourse, and the flexible potential of the Annual Report genre is being exploited to represent companies to (potential) shareholders in a compound of the discourses of sports, business, and finance with those of globalisation, primacy, and Americanism. …”
    Get full text
    Article
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11

    Ton Van: the hidden champion of shell buttons by Lam, Kwok-Yan, Fu, Xiaofang

    Published 2022
    “…Ton Van’s reputation is also cemented by a clientele list that includes international luxury fashion giants such as Burberry, Dior, Escada and Ralph Lauren. Given his achievements, Mr. Nghia is regarded as a hidden champion in shell-button industry. …”
    Get full text
    Working Paper
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19