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A CONSTRUÇÃO DO VALOR DA MARCA POR MEIO DO ESTÍMULO AO CONSUMO CONSPÍCUO INSPIRADA EM HÁBITOS DE ENTRETENIMENTO DA ELITE: UMA ANÁLISE DA COMUNICAÇÃO DA MARCA POLO RALPH LAUREN
Published 2010-12-01“…Nesse sentido, a marca Polo, criada pelo desenhista Ralph Lauren, foi construída através de símbolos de um esporte de elite, o Polo, que, assim como verificado na classe ociosa detalhada por Veblen (1965), é uma atividade de caráter de entretenimento que afere status aos praticantes. …”
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e-Commerce fulfillment strategy for luxury brands in South Korea
Published 2013Get full text
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PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI
Published 2019-10-01“…Saran yang bisa diberikan untuk produsen Polo Ralph Lauren haruslah memberikan perhatian pada konsumen tentang berguna tidaknya sebuah produk Polo Ralph Lauren hingga menjadi inspirasi serta memberi peningkatan esteem needs. …”
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Selling shares in cool Vendendo ações com calma
Published 2005-01-01“…In the context of globalisation of production of sports apparel and the plundering of semiotic cultural resources in the design of fashionable sportswear, this paper examines the language of the interpersonal elements of Company Annual Reports in the US sports/fashion industry, in particular the Letter to Shareholders in recent Annual Reports from Hilfiger, Nike, Polo Ralph Lauren and Reebok. In these Reports, financial reporting is increasingly being colonised by marketing discourse, and the flexible potential of the Annual Report genre is being exploited to represent companies to (potential) shareholders in a compound of the discourses of sports, business, and finance with those of globalisation, primacy, and Americanism. …”
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Discovery of naturally occurring ESR1 mutations in breast cancer cell lines modelling endocrine resistance
Published 2017-11-01Get full text
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Ton Van: the hidden champion of shell buttons
Published 2022“…Ton Van’s reputation is also cemented by a clientele list that includes international luxury fashion giants such as Burberry, Dior, Escada and Ralph Lauren. Given his achievements, Mr. Nghia is regarded as a hidden champion in shell-button industry. …”
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Genomic profile of advanced breast cancer in circulating tumour DNA
Published 2021-04-01Get full text
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Supply chain network considerations for e-retail of luxury goods in Canada
Published 2013Get full text
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International Directory of Company Histories; Vol. 62 /
Published 2004Get full text
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