Analysing the new marketing model for entertainment companies: A case study of SM. entertainment by Hu Xiaoxiao

“…After so many years of development, the Korean entertainment market has become more and more competitive, and SM Entertainment, as the leading Korean entertainment company, chose to catch the wave of metaverse and create a unique metaverse marketing model, which has been a great success. …”
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Research on Analyzing the Commercial Value of AI and Kwangya World View to SM Entertainment based on AESPA’s Musical Concept by Weng Huiyin

“…Although SM Entertainment already has famous idol groups such as NCT and Red Velvet, it still chooses to take the risk of building, Kwangya, a brand-new concept. …”
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在中国的韩流软实力: 以跨国流行音乐偶像为例 = The "Hallyu" soft power in China: case study of transnational pop music idols by 陈薏妃 Tan, Claudia Yi Faye

“…These transnational idols were all under SM entertainment while promoting in South Korea. HanGeng debut as Super Junior member after passing an audition SM entertainment organised in China, he was the only Chinese in the group and was also the first ever Chinese idol to debut in South Korea. …”
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Business Model and Development of Korean Brokerage Companies by Xu Shanyu

“…The K-POP industry, with SM Entertainment, YG Entertainment, and HYBE as its titans, has been a driving force in South Korea’s cultural and economic landscape. …”
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How Cultural Goods Called K-Pop is Accepted in Asian Market – An International Joint Venture Approach by Alifia Saraswati, Yusri Abdillah, Cacik Rut Damayanti

“…This research is explaining how the creation of joint venture between them is needed for the cultural goods exportation by using qualitative approach with case study method of SM Entertainment. This research is indicating that the entry mode toward target market in joint venture forms could also helping the exportation of cultural goods.…”
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Analyzing Social Media Strategy in Korean Music Industries by Ni Wayan Liana Mega Putri, Dianiangriani Dilia

“…According to reports, Korea has 1,000 active entertainment agencies in addition to the "big three" record labels and agencies: SM Entertainment, YG Entertainment, and JYP Entertainment. …”
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Social media information and student performance: the mediating role of hedonic value (entertainment) by Robert Kwame Dzogbenuku, Joshua Kofi Doe, George Kofi Amoako

“…Findings – Social media (SM) entertainment partly mediates the link between social media content and social media performance of students, suggesting that social media entertainment is almost indispensable in creating social media content to achieve optimum performance among tertiary students. …”
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