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Samsonite: Case Study
Published 2017-12-01“…He was put in charge by the Board to revive Samsonite that was continuously losing its strength and market share in the year of 2009. …”
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The Safe Bag / Nur Yasmin Muhamad Raffin
Published 2020“…We compete directly Universal Traveler, Samsonite, and Merax. Before we enter the market, the market share hold by our competitors is 55%, 30%, and 15% respectively. …”
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