Showing 101 - 120 results of 174 for search '"Singapore Management University"', query time: 0.11s Refine Results
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    The impact of brand equity on students' choice of Business School. by Tan, Karin Szu Ling., Toh, Sarah Kai Lynn., Lee, Delvin Fengming.

    Published 2009
    “…Survey questionnaires were administered to 300 first year business school students from Nanyang Business School (Nanyang Technological University), NUS Business School (National University of Singapore), and Lee Kong Chian School of Business and School of Accountancy (Singapore Management University). Data collected were analysed using factor analysis, multiple regression, correlation, and analysis of variance. …”
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    Final Year Project (FYP)
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    Employer branding : importance of organizational values in attracting generation Y. by Guo, Gina Yee Chia., Nurul Ainee Ithnin., Ong, Xin Min.

    Published 2009
    “…The collection of data was conducted through the distribution of surveys and online channels. 401 undergraduates from tertiary institutions: Nanyang Technological University (NTU), National University of Singapore (NUS), Singapore Management University (SMU) and Singapore Institute of Management (SIM). …”
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    Final Year Project (FYP)
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