Showing 41 - 60 results of 109 for search '"Spanish Journal of Marketing-ESIC"', query time: 0.07s Refine Results
  1. 41
    Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management

    Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management by Jessica Babin, John Hulland

    Published 2019-12-01
    “…Spanish Journal of Marketing-ESIC…”
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  2. 42
    Developing customer engagement through communication consistency and channel coordination

    Developing customer engagement through communication consistency and channel coordination by María Sicilia, Mariola Palazón

    Published 2023-08-01
    “…Spanish Journal of Marketing-ESIC…”
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  3. 43
    Local, global and glocal consumer brand relationships

    Local, global and glocal consumer brand relationships by Miguel Ángel Lopez-Lomelí, Joan Llonch-Andreu, Josep Rialp-Criado

    Published 2019-12-01
    “…Spanish Journal of Marketing-ESIC…”
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  4. 44
    A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”

    A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers” by Cristina Calvo-Porral, Luis-Miguel Otero-Prada

    Published 2021-12-01
    “…Spanish Journal of Marketing-ESIC…”
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  5. 45
    Instagram Stories versus Facebook Wall: an advertising effectiveness analysis

    Instagram Stories versus Facebook Wall: an advertising effectiveness analysis by Daniel Belanche, Isabel Cenjor, Alfredo Pérez-Rueda

    Published 2019-06-01
    “…Spanish Journal of Marketing-ESIC…”
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  6. 46
    Brand experience and brand attachment as drivers of WOM in hospitality

    Brand experience and brand attachment as drivers of WOM in hospitality by Mónica Gómez-Suárez, Mónica Veloso

    Published 2020-10-01
    “…Spanish Journal of Marketing-ESIC…”
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  7. 47
    The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach

    The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach by Mohammad Taherdangkoo, Beikpour Mona, Kamran Ghasemi

    Published 2019-06-01
    “…Spanish Journal of Marketing-ESIC…”
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  8. 48
    The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand

    The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand by Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

    Published 2021-10-01
    “…Spanish Journal of Marketing-ESIC…”
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  9. 49
    The effect of cognitive absorption on marketing learning performance

    The effect of cognitive absorption on marketing learning performance by Miguel Guinaliu-Blasco, Blanca Hernández-Ortega, José L. Franco

    Published 2019-09-01
    “…Spanish Journal of Marketing-ESIC…”
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  10. 50
    Engaging consumers through firm-generated content on Instagram

    Engaging consumers through firm-generated content on Instagram by Estefania Ballester, Carla Ruiz, Natalia Rubio

    Published 2021-12-01
    “…Spanish Journal of Marketing-ESIC…”
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  11. 51
    Antecedents of Generation Y consumers’ usage frequency of online consumer reviews

    Antecedents of Generation Y consumers’ usage frequency of online consumer reviews by Ayesha Lian Bevan-Dye

    Published 2020-10-01
    “…Spanish Journal of Marketing-ESIC…”
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  12. 52
    Engaging consumers via online brand communities to achieve brand love and positive recommendations

    Engaging consumers via online brand communities to achieve brand love and positive recommendations by Mandakini Paruthi, Harsandaldeep Kaur, Jamid Ul Islam, Aaleya Rasool, George Thomas

    Published 2023-08-01
    “…Spanish Journal of Marketing-ESIC…”
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  13. 53
    Engagement and consumption behavior of eSports gamers

    Engagement and consumption behavior of eSports gamers by Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting, Raouf Ahmad Rather

    Published 2023-08-01
    “…Spanish Journal of Marketing-ESIC…”
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  14. 54
    How businesswomen engage customers on social media?

    How businesswomen engage customers on social media? by Nida Fatima, Raza Ali

    Published 2023-08-01
    “…Spanish Journal of Marketing-ESIC…”
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  15. 55
    The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buying process

    The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buyin... by Patricia Martínez García de Leaniz, Ángel Herrero Crespo, Raquél Gómez-López

    Published 2019-09-01
    “…Spanish Journal of Marketing-ESIC…”
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  16. 56
    Understanding the consumer’s intention to use the e-wallet services

    Understanding the consumer’s intention to use the e-wallet services by Shaizatulaqma Kamalul Ariffin, Mohamad Fakhrul Reza Abd Rahman, Ali Mughal Muhammad, Qi Zhang

    Published 2021-12-01
    “…Spanish Journal of Marketing-ESIC…”
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  17. 57
    Antecedents and outcomes of brand pride: moderating role of narcissism

    Antecedents and outcomes of brand pride: moderating role of narcissism by Subarna Nandy, Neena Sondhi, Himanshu Joshi

    Published 2023-04-01
    “…Spanish Journal of Marketing-ESIC…”
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  18. 58
    How can brands become central in the consumers’ life?

    How can brands become central in the consumers’ life? by Arnold Japutra, Sandra Maria Correia Loureiro, Shasha Wang, Haryani Primanti

    Published 2023-04-01
    “…Spanish Journal of Marketing-ESIC…”
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  19. 59
    Analyzing the influence of celebrities’ emotional and rational brand posts

    Analyzing the influence of celebrities’ emotional and rational brand posts by Arash Ahmadi, Amirhossein Taghipour, Marc Fetscherin, Siriwan Ieamsom

    Published 2023-04-01
    “…Spanish Journal of Marketing-ESIC…”
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  20. 60
    The determinants of eco-fashion purchase intention and willingness to pay

    The determinants of eco-fashion purchase intention and willingness to pay by Milad Farzin, Hooman Shababi, Golnoosh Shirchi Sasi, Marzie Sadeghi, Rosha Makvandi

    Published 2023-11-01
    “…Spanish Journal of Marketing-ESIC…”
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