Showing 1 - 20 results of 109 for search '"Spanish Journal of Marketing-ESIC"', query time: 0.12s Refine Results
  1. 1
    Fake news: a classification proposal and a future research agenda

    Fake news: a classification proposal and a future research agenda by Emad Rahmanian

    Published 2023-04-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article
  2. 2
    The influence of formal and informal control on market and financial results

    The influence of formal and informal control on market and financial results by Daniel Espinosa Sáez, Paola Andrea Ortiz-Rendón, José Luis Munuera Alemán

    Published 2022-05-01
    “…Spanish Journal of Marketing-ESIC…”
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  3. 3
    New challenges in brand management

    New challenges in brand management by Cleopatra Veloutsou, Elena Delgado-Ballester

    Published 2018-12-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article
  4. 4
    Setting acceptable prices: a key for success in retailing

    Setting acceptable prices: a key for success in retailing by F. Javier Rondan-Cataluña, Bernabe Escobar-Perez, Manuel A. Moreno-Prada

    Published 2019-06-01
    “…Spanish Journal of Marketing-ESIC…”
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  5. 5
    Weaknesses and strengths of online marketing websites

    Weaknesses and strengths of online marketing websites by Sara Herrada-Lores, M. Ángeles Iniesta-Bonillo, Antonia Estrella-Ramón

    Published 2022-09-01
    “…Spanish Journal of Marketing-ESIC…”
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  6. 6
    Utilitarian, hedonic, and self-esteem motives in online shopping

    Utilitarian, hedonic, and self-esteem motives in online shopping by Indrawati Indrawati, Gadang Ramantoko, Tri Widarmanti, Izzatdin Abdul Aziz, Farhat Ullah Khan

    Published 2022-09-01
    “…Spanish Journal of Marketing-ESIC…”
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  7. 7
    In-game advertising: the role of newness congruence and interactivity

    In-game advertising: the role of newness congruence and interactivity by Devika Vashisht, HFO Surindar Mohan, Abhishek Chauhan

    Published 2020-10-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article
  8. 8
    The influence of CSR on perceived value, social media and loyalty in the hotel industry

    The influence of CSR on perceived value, social media and loyalty in the hotel industry by Abdulalem Mohammed, Abdullah Al-Swidi

    Published 2019-12-01
    “…Spanish Journal of Marketing-ESIC…”
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  9. 9
    Conceptualising online fashion brand recognition: scale development and validation

    Conceptualising online fashion brand recognition: scale development and validation by Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan, Mohammad Tayeenul Hoque, Hasliza Hassan

    Published 2020-04-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article
  10. 10
    Luxury fashion consumption: a review, synthesis and research agenda

    Luxury fashion consumption: a review, synthesis and research agenda by Aihoor Aleem, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

    Published 2024-03-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article
  11. 11
    Locals versus foreigners’ emotion-motivational responses towards traditional and non-traditional food

    Locals versus foreigners’ emotion-motivational responses towards traditional and non-traditional food by Paulo Rita, Patrícia Arriaga, Ana Moura, João Guerreiro

    Published 2023-04-01
    “…Spanish Journal of Marketing-ESIC…”
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  12. 12
    Effectiveness of offline and online rewards in restoring satisfaction and trust

    Effectiveness of offline and online rewards in restoring satisfaction and trust by Zonaib Tahir

    Published 2021-12-01
    “…Spanish Journal of Marketing-ESIC…”
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  13. 13
    Advertising acceptance via smart speakers

    Advertising acceptance via smart speakers by João Guerreiro, Sandra Maria Correia Loureiro, Carolina Ribeiro

    Published 2022-12-01
    “…Spanish Journal of Marketing-ESIC…”
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  14. 14
    Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

    Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing by Flavia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza Júnior

    Published 2022-05-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article
  15. 15
    The influence of consumer personality traits on mobile shopping intention

    The influence of consumer personality traits on mobile shopping intention by Zaira Camoiras-Rodriguez, Concepción Varela

    Published 2020-12-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article
  16. 16
    The role of emotional experience and destination image on ecotourism satisfaction

    The role of emotional experience and destination image on ecotourism satisfaction by NgoHai Quynh, Nguyen Thanh Hoai, Nguyen Van Loi

    Published 2021-10-01
    “…Spanish Journal of Marketing-ESIC…”
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  17. 17
    Analysing user well-being in ridehailing services

    Analysing user well-being in ridehailing services by Aijaz A. Shaikh, Francisco Liebana-Cabanillas, Majed Alharthi, Hawazen Alamoudi, Heikki Karjaluoto

    Published 2024-03-01
    “…Spanish Journal of Marketing-ESIC…”
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  18. 18
    Does the use of technology create technology engagement? Comparing three structural models

    Does the use of technology create technology engagement? Comparing three structural models by Cristina Calvo-Porral, Rogelio Pesqueira-Sanchez

    Published 2022-12-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article
  19. 19
    The role of social media in the political involvement of millennials

    The role of social media in the political involvement of millennials by Rahmad Solling Hamid, Abror Abror, Suhardi M. Anwar, Andi Hartati

    Published 2022-05-01
    “…Spanish Journal of Marketing-ESIC…”
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  20. 20
    The history of academic research in marketing and its implications for the future

    The history of academic research in marketing and its implications for the future by Brian T. Ratchford

    Published 2020-04-01
    “…Spanish Journal of Marketing-ESIC…”
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    Article

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