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Promoting positive perceptions during crises : effects of scents on journalism students in a media conference setting
Published 2013“…Prior research has examined the effect of extrinsic cues such as prior reputation and spokesperson gender on journalists’ evaluation of the organisation involved in the crisis. …”
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EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY
Published 2014-01-01“…Created spokesperson is perceived to be more trustworthy and competent whereas the celebrity endorser is found to be more attractive by the respondents. …”
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Effects of sexy voices on radio advertising for gender-natured and neutral products.
Published 2010“…Results indicate that spokesperson’s gender does have an effect on respondent’s attitudes and the preference varies across respondents’ gender with regard to different product categories. …”
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Final Year Project (FYP) -
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The Impact of Brand Personality on Brand Preference: A Study on Personal Care Products
Published 2018-03-01“…The three factors in the marketing communication context namely, the spokesperson, message and channel is vital in affecting the purchase intention of a consumer. …”
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Państwa Kaukazu Południowego w wypowiedziach rzeczniczki prasowej Ministerstwa Spraw Zagranicznych Federacji Rosyjskiej
Published 2022-11-01“…The South Caucasus, in the light of the spokesperson’s statements, is not a priority for the Russian diplomatic service, but as a result of the foreign policy it is creating, it appears relatively regularly. …”
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Devenir porte-parole durant l’ère des révolutions : le lent et (parfois) difficile parcours des avocats du Québec colonial
Published 2016-10-01“…With that peculiar and hectic historical path in mind, the paper addresses the problem of the lawyer as a spokesperson and legal defender in a colonial order facing growing liberal aspirations. …”
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The Impact of Brand Personality on Brand Preference: A Study on Personal Care Products
Published 2018-03-01“…The three factors in the marketing communication context namely, the spokesperson, message and channel is vital in affecting the purchase intention of a consumer. …”
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Operating a National Hotline in Korea During the COVID-19 Pandemic
Published 2020-12-01Get full text
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The Impact of Brand Personality on Brand Preference: A Study on Personal Care Products
Published 2018-03-01“…The three factors in the marketing communication context namely, the spokesperson, message and channel is vital in affecting the purchase intention of a consumer. …”
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Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements
Published 2013“…Participants in each group were exposed to four different TV commercial products portraying spokesperson with or without religious symbol of hijab. …”
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52
Who Makes American Foreign Policy?
Published 1994-10-01“…The President is the spokesperson for United States foreign policy. But the President does not act alone in making that policy. …”
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Zionists and ‘Polish Jews’. Palestinian Reception of ‘We, Polish Jews’
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Digital-Based Public Communication of Public Relations of the Sleman Regency Government During the COVID-19 Pandemic
Published 2023-07-01“…As was done by the Public Relations of the Sleman Regency Government as the spokesperson for the Covid-19 Task Force which has proven to make Sleman the province with the highest handling of Covid-19 vaccinations. …”
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Taiwan and the Myth of UN General Assembly Resolution 2758
Published 2023-04-01“…<p>At the United Nations (UN) press briefing by the Office of the Spokesperson for the Secretary-General on 27 March 2023, critical and long-overdue questions resurfaced. …”
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Principles of Mediation Based on the Law on Chambers of Physicians
Published 2018-09-01“…Depending on the stage of a given case, mediation is directed by the spokesperson for professional liability – in the course of an investigation, or medical court – during the proceedings before a medical court. …”
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The Status of the Propaganda Theorist: A Rejoinder
Published 1994-01-01“…In Propaganda Talk (1988), Dennis Rohatyn’s fictional spokesperson argues that even those (including Jacques Ellul) who analyse and discuss propaganda are themselves propagandists. …”
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Countering Violent Extremism: Perspectives from the Australian Context
Published 2021-03-01“…The key points of discussion focused on terrorism in Australia and Canada before and after ISIS spokesperson Muhammad al-Adnani delivered a speech in September 2014, and its implications for countering violent extremism (CVE). …”
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La narration polyphonique de la catastrophe dans Ouragan de Laurent Gaudé
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Al-Madāʾinī and the Narratives of the ʿAbbāsid Dawla
Published 2017-05-01“…Al-Madāʾinī’s Kitāb al-Dawla is an important source for the events of the the ʿAbbāsid revolution: since al-Madāʾinī was not directly sponsored by the ʿAbbāsid dynasty, he was not constrained to be a spokesperson for the ruling house’s propaganda needs.…”
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