Evaluation of Public Spokespersons by Hansen Flemming, Kock Christian

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Determination of the Impact of Spokesperson on Advertising Effectiveness by Viktorija Grigaliūnaitė, Lina Pilelienė

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Spokespersons in media campaigns of non-profit organizations by Milovanović Dragana

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Spokesperson - the institution of transparency in situations of politico-military crisis by Sarmiza (Bozga) ANDRONIC

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Collaborative learning for public relations: Frame analysis in training for spokespersons by Sergio Álvarez Sánchez

“…To delve into those issues, a case study exercise was administered to six groups of students of the “Training for Spokespersons” subject, consisting of analyzing the audiovisual intervention of a spokesperson talking on behalf of a strike commitee, and answering questions about target publics and frames of reference. …”
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Professional Development Prospects for State Fire Service Spokespersons and Press Officers by Dominik Duralski

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How the Interaction of Public Relations Spokesperson Gender and Ethnicity Effect Audience Perceptions of Spokesperson, Organization and Message Credibility: Using the Heuristic Systematic Model to Investigate a Possible Emerging Trend. by Sufyan Mohammed

“…This study focused on investigating the interaction effects of source ethnicity and gender, under different news conditions (crisis and benign news) on audience perceptions of credibility of a spokesperson, the organization and the message. The study also observed the workings of the HeuristicSystematic Model by providing participants with varying degrees of information and evaluating the effects of the same on spokesperson, organization and message credibility. …”
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Celebrity endorsements versus created spokespersons in advertising: a survey among students by Delarey Van der Waldt, M M van Loggerenberg, L Wehmeyer

“…Endorsements can either be in the form of a celebrity acting as a spokesperson for an organisation or the organisation can create a spokesperson to act as an endorser.  …”
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Spokespersons for science : examining the attitudinal and behavioral influences of opinion leaders on YouTube by Looi, Jie Min

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The influence of spokesperson achievement on consumer goal pursuit : a dual-mechanism perspective by Kuo, Tzu-Yin

“…While highly successful spokespersons are ubiquitous in the marketplace, ordinary ones with lower domain achievements are increasingly being featured in sports and fitness-related marketing communication campaigns. …”
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The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic. by Ahmad Abu-Akel, Andreas Spitz, Robert West

“…Anthony Fauci achieved the highest level of respondents' willingness to reshare a call to social distancing, followed by a government spokesperson. Celebrity spokespersons were least effective. …”
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Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness by Pilelienė Lina, Grigaliūnaitė Viktorija

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Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube by Looi, Jiemin, Ho, Shirley S.

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Pengaruh atas penerimaan image dari Celebrity Spokesperson terhadap keinginan membeli konsumen by , PUSPITAWATI, Damarsari, , Dra. Yulia Arisnani, MBA

The Effects of Emotion, Spokesperson Type, and Benefit Appeals on Persuasion in Health Advertisements: Evidence from Macao by Ling Jiang, Huihui Liu, Nan Jiang

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Positive discourse analysis of the Indonesian government spokesperson's discursive strategies during the Covid-19 pandemic by Sultan, Muhammad Rapi

“…Identification was carried out through careful reading of the transcription of the government spokesperson’s speech to find out the discursive strategy used by the spokesperson. …”
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Who Is Listening? Spokesperson Effect on Communicating Social and Physical Distancing Measures During the COVID-19 Pandemic by Ahmad Abu-Akel, Andreas Spitz, Robert West

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TRIDENT JUNCTURE 18: HOW DOES THE SPOKESPERSON'S INSTITUTION COMMUNICATE IN A SIMULATED POLITICAL-MILITARY CRISIS? by Sarmiza ANDRONIC

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Enhancing the credibility of the organizational spokesperson : testing the facial credibility model and its influence on the perception of organizational credibility. by Nur Arina binte Dafir., Siti Hanna binte Ruslan., Yeong, Chrystal Jia Yi.

“…If the spokesperson is indeed the face of the organization, how can we utilize this important channel of communication to enhance perceptions of an organization in the midst of a crisis? …”
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Pengaruh citra selebriti dalam iklan sebagai spokesperson terhadap minat beli konsumen di Yogyakarta by , APRILIYANTI, Ade Angki K.D, , Teguh Budiarto, Drs.,MIM