Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators’ support for alcohol policies? An experimental study by Maree Scully, Helen Dixon, Emily Brennan, Jeff Niederdeppe, Kerry O’Brien, Simone Pettigrew, Brian Vandenberg, Melanie Wakefield

“…Methods A sample of 1,075 Australian adults aged 18–49 years who planned to watch an National Rugby League (NRL) State of Origin series game, featuring prominent alcohol sponsorship, was recruited through an online panel and randomly assigned to one of three conditions: control (neutral advertisement); counter-advertisement exposing alcohol harms; counter-advertisement exposing alcohol sponsorship and harms. …”
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