TV Commercials' Second Life by Biernawska, Krystyna

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Narrative Analysis Of TV Commercials by Abdollah Giuvian, Shahram Ahmadi

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Subtitles in English-only TV commercials by Mariet Raedts, Irene Roozen

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The Translation of TV Commercials. Degrees of Localisation by Diana Oțăt

“…Addressing the field of advertising from a translation-oriented perspective, we seek to look into how TV commercials’ relocation is tackled in view of the unity in diversity socio-cultural context and to investigate the cultural intake. …”
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Online Access to Advertising Films and TV-Commercials by Maria Hvid Stenalt

“…The purpose of this paper is to describe how the State and University Library established a digital archive for Danish film and TV-commercials, why the collection is important, and how it became available online to students and researchers. …”
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Representation of women in Iranian and American TV commercials by Azam Ravadrad, Foroogh Mohammadi

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Consumer Neuroscience: the traditional and VR TV Commercial by Federica Leanza

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Tv commercials and choice of food among children in Sabah, Malaysia by Andreas Totu, Oswald A. Igau, Murnizam Halik

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Comparison of Machine Learning Classification and Clustering Algorithms for TV Commercials Detection by Eman Abdelfattah, Shreehar Joshi

Subjects: “…TV commercial detection…”
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Processing the echo phenomenon when recording audio for indoor TV commercials by إسماعيل القيسي

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A content analysis of values portrayed in TV commercials for games and toys by Camelia COJAN

“…The study's focus was to uncover gender-specific values projected through the marketing of children's games and toys in these TV commercials during the festive season. Seven TV channels were analyzed, totaling 2070 minutes of content each year, with 248 distinct commercials. …”
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Identifying Metaphors in TV Commercials with FILMIP: The Filmic Metaphor Identification Procedure by Lorena Bort-Mir

“…A corpus of eleven TV commercials is analyzed under seven steps that guide analysts from the content description of the multimodal materials to the concrete identification of metaphorical elements. …”
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#socialiseresponsibly. Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic by Janina Wildfeuer, Joseph Adika Coffie

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Usage of Colors in TV Commercials: Cross-Industry Analysis of Mass Media Communications by Daria Gunina, Tomas Kincl, Sabina Suldova

“…The aim of this study is to analyze the differences in color schemes in TV commercials across different product categories. The study answers the question of whether advertisers in different industries use specific color schemes to promote their company or products in TV commercials and if they follow the general recommendations for using colors in marketing communications. …”
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Iranian Family Representation from the Perspective of Gender and Generational Relationships in TV Commercials by Masoud Kousari, S. Ahmad Askari

“…The main focus of the research is on the policy of representation of TV commercials across the country about couple bilateral relations and parent-child generational bilateral relations in Iranian families, in this way the power structure in the family can be understood. …”
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Audio-Visual CNN using Transfer Learning for TV Commercial Break Detection by Muhammad Zha'farudin Pudya Wardana, Moh. Edi Wibowo

“…The TV commercial detection problem is a hard challenge due to the variety of programs and TV channels. …”
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A Case Study Color as a Visual Language: Focused on TV Commercial by Cindy Muljosumarto

Subjects: “…color, visual language, tv commercial…”
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Don Draper Thinks Your Ad Is Cliché: Fairy Tale Iconography in TV Commercials by Preston Wittwer

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Cross-cultural analysis of neuroelectrical cognitive and emotional variables during the appreciation of TV commercials by Giovanni Vecchiato, Wanzeng Kong, Anton Giulio Maglione, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni

“…In this study we investigated the cerebral activity of a group of Eastern people during the observation of a Western and an Eastern version of the same TV commercial advertising a very popular smartphone. …”
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The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili by Halili, Nur Akma

“…The objective of this research is to examine the Petronas Independence Day TV Commercials from2001 to 2010 as Public Service Announcements (PSA) in creating awareness and self-esteem among teenagers, besides that the researcher want to analyze the impact of Petronas Independence Day TV Commercials among teenagers in creating their selfesteem This research is to provide guidance to the producer, the director of photography, TV media and also to society. …”
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