The use of puffery in advertising in Singapore : a content analysis of television advertisements. by Lee, Shu Mian., Ng, Helen Pei Cheng.

“…However, as there is an apparent lack of studies on puffery in advertising Singapore, this content analysis investigated the prevalence and the use of puffery in television advertisements. The results showed that puffery was not only highly prevalent but was also used regardless of product category, language, or target audience of television advertisements. …”
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Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements by Roslan, Nur Widad

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The effect of incentive type and sex on attitudes towards interactive television advertising by Aymerich-Franch, Laura

“…An experiment was carried out to test the effect of incentive type and sex on users’ attitudes towards interactive television advertising. One hundred eleven subjects interacted with an application that offered either a free sample or a request for further information.The interaction between incentive type and sex was significant.In particular, women presented more negative attitudes than men when a free sample was offered.Implications for interactive advertising effectiveness are discussed.…”
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Content Analysis of Award Winning Television Advertisements: Implications for Advertising Creativity in Pakistan by Amina Haider, Wisal Ahmad, Usman Ghani

“…Towards this end, forty-one award-winning television advertisements are reassessed for creativity (study one) and subsequently, eleven ads are content analyzed (study two) for its role in enhancing advertising novelty and advertising meaningfulness. …”
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Television advertising and development of dental caries in children aged 6 to 12 years by Liliya Doitchinova, Dimitar Kirov, Petar Bakardjiev, Maria Nikolova, Dimitar Hristov

“…The influence on them is reinforced by children’s difficulty in perceiving messages critically, in distinguishing the real from the imaginary, in their great confidence in messages from the media and popular characters and personalities, and in their inability to recognize risk and their propensity for imitation.Aim: The aim of the study was to investigate the impact of television advertising on children’s nutritional preferences and the intensity of dental caries in children aged 6 to 12 years.Materials and methods: The study included 277 children (158 boys and 119 girls) aged 6 to 12 years from different schools in Sofia. …”
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A Multimodal Discourse Analysis of the Interpersonal Meaning of a Television Advertisement in Indonesia by Didin Nuruddin Hidayat, Abrizal A, Alek A

“…A Multimodal Discourse Analysis of the Interpersonal Meaning of a Television Advertisement in Indonesia. IJEE (Indonesian Journal of English Education), 5(2), 119-126. doi:10.15408/ijee.v5i2.11188…”
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The Importance Employing of the Digital Compositing Art for Visual Effects in Television advertising Design by Hamdy Ragheb, Mohamed Sherif Sabry, Neveen Mohamed Ahmed El Refaie, Lina AbdulAziz

“…This research gives an overview of the digital structure, which contributes significantly to the visual dazzling of television advertising, providing a basis for creating visual effects for the optical illusion of motion picture.…”
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Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection by Roslan, Nur Widad, Abdul Halim, Hazlina, Abdul Jabar, Mohd Azidan

“…This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. …”
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Consumers' perceived relationship between television advertising recall and brand purchase decision by Siew, Siok Peik

Subjects: “…Television advertising…”
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Pengaruh Iklan Televisi Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Bakmi Mewah) by Nur Wahida, Arlin Ferlina Mochamad Trenggana

Subjects: “…television advertisement…”
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A content analysis of Australian television advertising: focus on child and adolescent oral health by Amit Arora, Caroline M. Bowman, Stephanie J. P. Chow, Jack Thepsourinthone, Sameer Bhole, Narendar Manohar

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Dubbing television advertisements across cultures and languages: A case study of English and Arabic by Ahmad S. Haider, Faurah Alrousan

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Sex role and children's perception and judging of different types of television advertisements for children by Tanja Milovanovič

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Children's recall of fast food television advertising-testing the adequacy of food marketing regulation. by Amy M Bernhardt, Cara Wilking, Diane Gilbert-Diamond, Jennifer A Emond, James D Sargent

“…We determine what children recall from fast food television advertisements aired by these companies.One hundred children aged 3-7 years were shown McDonald's and Burger King children's (MDC & BKC) and adult (MDA & BKA) meal ads, randomly drawn from ads that aired on national US television from 2010-11. …”
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Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? by Zawawi, Dahlia, Chew, Jong Dick

“…This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. …”
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Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency by Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah

“…Therefore, based on a comparative analysis, this study looked for the components in order to propose a conceptual design model of interactive television advertising toward impulse purchase (iTVAdIP).It is suggested that components of the proposed model is classified classify into three categories; layer of technology, development process and impulse purchase components.These categories are represented through a figure for a better clarity.…”
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Conceptual design model of interactive television advertising: experts reviews on impulse purchase tendency by Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah, Abd Muin, Mohd Adib

“…Therefore, a conceptual design model of interactive television advertising toward impulse purchase tendency (iTVAdIP) was developed. …”
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‘Shameless Woman’ and ‘Responsible Traitor’: Problematizing Gender Representations in Official HIV/AIDS Television Advertisements by Dagmar Estermann Meyer, Luis Henrique Sacchi dos Santos, Dora Lúcia Leidens Correa de Oliveira, Daniela Montano Wilhelms

“…This paper discusses the views of public health workers from the Family Health Program of Porto Alegre/RS on the HIV/AIDS television advertisements which played a role in the official HIV/ AIDS prevention campaigns in Brazil from 1994 to 2000. …”
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The influence of antismoking television advertisements on cessation by race/ethnicity, socioeconomic status, and mental health status. by James M Nonnemaker, Jane A Allen, Kevin C Davis, Kian Kamyab, Jennifer C Duke, Matthew C Farrelly

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THE LEADING PARADIGM OF TELEVISION ADVERTISING DIRECTION RESEARCH / ВЕДУЩИЕ ПАРАДИГМЫ ИССЛЕДОВАНИЯ РЕЖИССУРЫ ТЕЛЕВИЗИОННОЙ РЕКЛАМЫ by LITOVCHIN Y.M. / ЛИТОВЧИН Ю.М.

Subjects: “…television advertising…”
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