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The impact of television advertising on children /
Published 1995Subjects: “…Television advertising and children…”
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Adjective identification in television advertisements
Published 2013“…Therefore, the study focuses on the use of adjectives in television advertisements among Korean learners at Hankuk University of Foreign Studies, Korea. …”
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The Infographic and Recruitment it in the design of Television Advertising
Published 2018-04-01Subjects: “…infographic; information design; data visualization; visual learning; visual thinking; television advertising…”
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Pausation in Spanish Television Advertising Texts
Published 2019-09-01“…The article studies the features of pausation in Spanish television advertising. The specific objective of this study is to establish patterns of use of sub-types of pauses in Spanish television advertising and to determine functional significance of pauses. …”
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The Television Advertisements of Health-threatening Products
Published 2016-12-01“… The aim of this study was to determine the television advertising of healththreatening products Methods: In this study, the television advertising of one, two, three and Tehran channels were studied from 6 am to 24 midnight From January 20 to February 3 and from August 23 to September 6 ,2013. …”
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NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
Published 2015-12-01“…The article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. …”
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Iranian television advertisement and children′s food preferences
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Aethetic employment of pop art in television advertising
Published 2024-03-01Subjects: “…pop art television advertising…”
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Content Analysis of the Portrayal of Woman in Television Advertisements
Published 2016-03-01Subjects: Get full text
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Public Attitude in Yugyakarta Towards Television Advertising
Published 1999“…This study was conducted to learn public attitude to television advertising, especially public attitude towards television advertisements aired during commercial breaks. …”
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Brand recall as indication of television advertising effectiveness
Published 2001“…Thus, the effectiveness of television advertisements to generate and register brand into consumers' mentality is becoming a main concern for the marketers. …”
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Discourse of copywriting on Malaysian celebrity television advertisement
Published 2018Subjects: Get full text
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COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING
Published 2018-12-01“…The article analyzes the communicative strategy of verbal persuasion in Russian television advertising. Special attention is paid to the specifics of speech statements, the identification of communicative techniques, speech tactics, typical lexical and grammatical structures used in the impact on the consumer. …”
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